Pune (Voice News Service) :India’s largest homegrown burger chain, Burger Singh, is all set to tantalise the taste buds of people in the state of Maharashtra with its unique desi tadka. Burger Singh aims at avid expansion in Maharashtra with the launch of 35 new outlets in bustling cities like Mumbai, Pune and Nagpur.
With 2 outlets in Nagpur already generating a surplus business, Burger Singh is excited about their rampant entry in Maharashtra. The brand also plans to hire over 264 employees to support its expansion plans. It is notable that Burger Singh has a strong presence across India with 90 outlets in 40 cities across India and the brand has relished a conspicuous success with remarkable growth over the years since its venture into the Indian QSR market in 2014.
“We are delighted to mark our expansion in Maharashtra, a state that is known for its street food. We believe that the people of Maharashtra will enjoy our competitive, Indianised and affordable menu, and we look forward to becoming a household name for burgers in the state,” said Kabir Jeet Singh, CEO and Founder of Burger Singh.
Burger Singh is the first ‘Made in India’ burger chain to successfully compete neck-to-neck with the international giants and is one of India’s fastest-growing and most successful burger chains. Burger Singh is the 3rd largest Burger Chain in India. Its delectable, innovative and pocket friendly menu attracts customers nationwide. The QSR brand is also among the very few companies in India that were able to sustain their growth spurt during the challenging times of the pandemic. Burger Singh achieved the right unit-level economics and is scaling rapidly, registering a 223% growth in the past year with the launch of 50 outlets since 2020.
The company launched its first outlet in 2014 in the city of Gurugram, and within 8 years, Burger Singh has become synonymous with burgers across the country. Visionary Kabir Jeet Singh, the brand founder, has earnestly endeavoured to establish Burger Singh as the largest food franchise in the country ever since its inception. Burger Singh operates on a competitive franchise model, making it asset-light and profitable at a central level. The famous desi burger chain has a well-devised and flexible franchise model which is revenue centric. At a lucrative investment amount, Burger Singh’s franchise model imparts promising opportunities to the budding entrepreneurs and guarantees an attractive ROI (Return on Investment) within a short period of time. With its cost effectiveness and methodical execution, Burger Singh offers one of the finest QSR franchise models in the country. “Ever since the launch of Burger Singh, we have persistently strived to treat the taste buds of our customers by infusing the distinct and mouthwatering desi tadka in our burgers, and we aim to take our distinct taste pan India through our franchise model,” Kabir added.
Burger Singh is a high growth and profitable startup with a robust business model that has sailed steadfast through two unprecedented global events – the pandemic and inflation. The brand recently raised INR 30 crore in Series A funding amidst a funding winter which points to the brand’s excellent unit level economics which are at par, if not better than, some of the MNC burger chains too.
