Dabur Rheumatil lends Health Support to Warkaris during the Pandharpur Yatra
Enters Asia Book of Records for maximum Foot Massages in a day
Pune: The world’s largest Ayurvedic products maker Dabur India Limited today announced a mega social initiative by organizing Ayurvedic Health Camps for Waari Yatris en-route their holy journey for reach the temple town of Pandharpur, to have a glimpse of Lord Vitthal. Special Health Camps being organized at the various places to these yatris which will offer services like Health checkups, Ayurvedic foot and back massage through Dabur Rheumatil oil.
“We are happy to share that Dabur Rheumatil has entered the India and Asia Book of Records for conducting the highest number of message in a particular time frame at a particular place. The devotees of Pandharpur Wari were given foot massages by using Dabur Rheumatil Oil on the occasion of Ashadhi Ekadasi. The attempt was performed as a part of the campaign ‘Chalte Raho-Keep Walking Pain-Free’ at Bhandishegaon, Pandharpur, Maharashtra” Mr. Suman Mukherjee, Sr. Manager,Dabur India Ltd Said.
Under this initiative, Ayurvedic doctors have been stationed at these camps, offering curative, preventive and promotive healthcare services to the millions of pilgrims during the Yatra. Wari yatra of pilgrims known as Pandharpur Ashadi Ekadasi Waari Yatra culminates at Pandharpur in Solapur district in south Maharashtra situated on the banks of the Chandrbhaga River Pandharpur is main center of worship of the deity Vithoba.
“With our strong 138-year-old heritage, we feel privileged to take care and make elaborate arrangements for the movement of ‘warkaris’ during the yatra, which attracts over 2.5 million devotees from all over the country. Dabur is committed to its motto of being dedicated to the Health & Well-Being of every household. We are excited to be a part of this social cause. This unique initiative seeks to ensure a safe journey and effective health care for the devotees during their Yatra.” Dabur India Ltd Ethical Marketing Head- Dr. Durga Prasad said.
About Dabur India Ltd: Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 138 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India’s FMCG portfolio includes nine Power Brands: Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur Lal Tail and Dabur Pudin Hara in the Healthcare category; Dabur Amla, Vatika and Dabur Red Paste in the Personal care space; and Réal in the Food & Beverages category.
