TEFF Partners with Billie Jean King Cup 2025 as Sustainability Champion, Spearheading India’s Green Future
Pune: Maharashtra State Lawn Tennis Association (MSLTA) in association with All India Tennis Association (AITA) and Pune Metropolitan District Tennis Association (PMDTA) are proud to announce The Ecofactory Foundation (TEFF), Pune as the official Sustainability Partner for the prestigious Billie Jean King Cup 2025 Asia-Oceania Group 1. Scheduled from April 8 to April 12 at Pune’s renowned Mhalunge Balewadi Tennis Complex, the tournament will embrace sustainability and environmental responsibility through TEFF’s innovative initiatives.
Under the visionary leadership of Mr. Sunder Iyer, Hon Secretary of MSLTA, and Anand Chordia, Director of Technology & Innovation at Suhana Masala and Founder of TEFF, the two organizations are committed to making the Billie Jean King Cup a landmark event in sustainability by emphasizing a ‘zero waste’ theme throughout the tournament.
A significant highlight of this partnership is TEFF’s ambitious ‘Vrukshdaan Abhiyaan’ (Tree Donation Drive). Through this noteworthy initiative, over 20,000 saplings spanning 37 indigenous Indian tree species will be distributed to participants, attendees, and community members, driving home the importance of ecological preservation and the restoration of natural habitats.
In addition to the tree donation drive, the tournament venue will feature TEFF’s groundbreaking initiative, the “Shashwat Bharat Setu – Winning Net Zero,” a mobile learning and awareness center.
Sharing some insight into the partnership, Mr. Sunder Iyer, Hon Secretary of MSLTA said, “As proud hosts of the Billie Jean King Cup 2025, we’ve taken it upon ourselves to ensure that this international event leaves a positive environmental legacy. Our partnership with TEFF reflects MSLTA’s strong commitment to sustainability, and together, we aim to make this tournament a shining example of how sport can lead the way in protecting and preserving our planet for future generations.”
Speaking on the partnership, Anand Chordia passionately shares, “TEFF’s strategic partnership with the Billie Jean King Cup 2025 epitomizes how sports and sustainability can jointly champion a greener, healthier planet. As players battle it out on the court, TEFF ensures the real winner is the environment, nurturing a legacy of ecological consciousness that extends far beyond the tournament.”
Complementing its sustainability mission, TEFF has thoughtfully curated eco-friendly gifts to participating players, including a uniquely designed eco-calendar as a special souvenir, underscoring its commitment to environmental stewardship at every level of the tournament.
Furthermore, TEFF aims to spread awareness among all players and visitors, emphasizing that just as we care for our personal health, we must equally care for the health of our planet, as there is no “Planet B.”
This collaboration showcases how TEFF continues to lead the charge in merging environmental consciousness with influential global events, ultimately driving India toward a sustainable and greener future.
