Pune: Maaza, Coca-Cola India’s homegrown mango beverage brand, pays tribute to India’s beloved fruit and the cherished spirit of dildaari that the brand has been championing. From family feasts on Sunday afternoons to social gatherings, Maaza has always evoked a sense of nostalgia, fostering connections over the taste of real juicy mangoes.
Crafted from real Alphonso mangoes, each bottle of Maaza captures the essence of this golden fruit, delivering a flavour that resonates with mango lovers across generations. The brand is also devoted to deseasonalizing the delight of mangoes, enabling enthusiasts to savour its taste year-long. It is why Maaza has become synonymous with pure joy. Its name, meaning “enjoy” in Hindi, is a promise—a promise that each drop will be a burst of delight, refreshing and utterly satisfying.
Since its inception in 1976, Maaza has transformed into a beloved companion in life’s special moments. However, in the past few years the brand has also embarked on a journey to embody a purpose rooted in the generosity and warmth of mangoes with its meaningful campaigns. Maaza’s ‘Dildaari’ campaigns seamlessly weave the lusciousness of mangoes with the timeless virtue of dildaari, reminding us of the beauty in simple connections.
Reflecting on Mango Day and the legacy of Maaza, Ajay Konale, Director-Marketing at Coca-Cola India said, “Maaza is more than a brand, it’s a drink that brings joy to millions of Indians. For five decades, it has continued to charm people with the authentic taste of real mangoes. This Mango Day, Coca-Cola India celebrates Maaza’s purpose of ‘Dildaari’ to spread positivity by forging meaningful, heartfelt connections.”
As you indulge in that refreshing sip, remember, Maaza is a celebration of life, love, and the sweet moments we share together.
