Ruby Hall Clinic Encourages Hundreds of People To Take Preventive Tests For
Cancer on World Cancer Day
Special art installation was inaugurated by Ms. Shefali Bajaj to create awareness, engagement and raise preventive measures against cancer as people took tests & were hanging locks (with their name initial) on the installation
Pune (Voice news service):- Ruby Hall Clinic, on World Cancer Day (Feb 4th) inaugurated a unique art installation to encourage people to take preventive tests & “lock away” cancer. The life-sized art installation was the highlight of the Cancer Day event organized by the hospital at its Sassoon Road branch and has already seen more than 500 locks put up by people who took cancer screenings as a preventive measure. Indians usually begin treating cancer at stage 2 or 3 because they lack awareness about its symptoms and end up not testing on time. In an attempt to educate the public about early detection, Ruby Hall Clinic, on the day dedicated to the battle against the deadly disease – took to reach the public of Pune to understand that cancer can be prevented and even reversed with the help of adequate testing. The art installation, designed and curated by Ventive Maker’s Circle, a design studio based in Koregaon Park is shaped in the symbol for cancer on which locks, which denote people having been tested for cancer, can be hanged, signifying their awareness. Distinct colours were assigned to different cancers, making the installation more and more colourful as the day progressed. It will continue to perform its function through the month.
Dr. P.K. Grant Managing Trustee, Dr. Ashok Bhanage Chairman, Cancer Centre, Mrs. Jill Grant, Dr. Simon Grant, Ms. Helen Grant,HOD of the hospital’s super specialty, alongwith other dignitaries like Ms. Shefali Bajaj, Prathamesh Sinha (of Shark Tank fame), 60+ policemen came forward to support ‘Lock Away’ Cancer initiative. Besides illuminatory speeches, it also featured a skit, an entertainment program and a screening camp for all.
Mr. Behram Khodaiji – CEO, Ruby Hall Clinic, “In India, One in nine people are likely to develop cancer in their lifetime, and the incidence rates of 2020 & 2025). While new technologies are being invented around the world and used by us to aid in the treatment of cancer, awareness in the general public is still lacking when it comes to early detection they need to understand that periodical screenings can be greatly beneficial. It is always better to know sooner than later if one is afflicted. I’m proud of our initiative to spread awareness regarding this aspect, that too in such creative fashion.”
While sobering, these statistics by the Indian Council of Medical Research exemplify the need for early detection and risk reduction. Ruby Hall Clinic’s initiative to reach out to the public through an interactive art installation to spread cancer-related awareness was lauded by many.
