Pune (Voice News Service): FTH Daily, an initiative of FreshToHome, recorded 100 percent growth in Pune in 2022. Strengthening its position as the one-stop solution for all daily nutrition essentials and household needs, FTH Daily witnessed massive growth in the past 12 months in the rapidly growing city.
The subscription-based e-grocery app enabled deliveries of over 3.8 lakh orders each month in the last two quarters, and said there was continuous growing demand for farm fresh fruits and vegetables sourced from community farmers at mass market prices, and premium quality daily staples.
Further, FTH Daily said the surge in orders indicate there is customer inclination to consume high nutritional everyday essentials while enabling accessibility and affordability were integral to propel growth. Among all the categories, Milk, Fruits & Vegetables and the Breakfast Range including sausages, bread, cereals, and oats emerged as the top 3 selling categories in Pune.
Further, the app has boarded over 1L new customers this year who have downloaded the FTH Daily app, and became active subscribers with 98% of customers buying from the subscription-based app week after week.
Commenting about the growth of FTH Daily in Pune, Shan Kadavil, Co-Founder, FreshtoHome, said, “We have witnessed phenomenal growth in 2022 in Pune and we look forward to a promising 2023. We were enabling nearly 1.5L deliveries per month in the beginning of this year, and now we are enabling more than 3.8L deliveries, registering more than 100% growth in Pune. This is an indicator that customers making sustainable lifestyle choices have welcomed the brand. Our core vision remains to make nutrition affordable and accessible to all, and our dedicated efforts in Pune are bearing rich dividends.”
Launched in 2020, FTH Daily enables the delivery of over 2 million orders every month across Bengaluru, Hyderabad, and Pune. The e-grocery app has over 150 varieties of fruits and vegetables SKUs, over 50 product categories including milk, dairy products, egg and meat products, personal care and household products. Crafted to be the one-stop destination for all nutritional and home essentials, FTH Daily has largely scaled as a result of high customer satisfaction rate in Pune.
Some of the key propositions of FTH Daily have been no minimum order value, zero delivery charge, delivery before 7.30 AM, and locally sourced farm fresh fruits and vegetables from farmers in villages in the vicinity of Pune at most affordable rates.
