Pune (Voice News Service): EatFit, India’s largest healthy food platform housed under Cure foods, has announced its partnership with ICC for the upcoming Men’s T20 World Cup this year. EatFit will beICC’s official online food partner. Through this collaboration, EatFit aims to convey its ethos and the message of healthy food eating to a larger global audience and continues its efforts to help the world lead a clean, better, and health-conscious lifestyle.
For the next few months,EatFit will celebrate the joy of cricket through its cricket mania and will be designing a menu, especiallyfor the World Cup.This menuwill include healthy and tasty food options across cuisines while keeping in mind the nutrition and calorie intake and will be available for users online on Eatfit.in,for everyone to come together and celebrate the joy of cricket and food synonymously. As part of the partnership and the Cricket Mania,100 EatFit customers will have the opportunity to win tickets to the Men’sT20 World Cup.
In an age where the need for an active healthy lifestyle is more pronounced than ever,EatFit will be launching a large TV, an on-ground and social media campaign to reach millions of people through the platforms of Hotstar&Star Network. The campaign will include EatFitbrand ambassadors Varun Dhawan and Mithila Palkar to further convey their belief in sustainable eatingandinculcatethe habit of nutritious food ordering in users.
This campaign will promote the love for cricket and food, and the need for people to follow a tasty but conscious diet while raising attention towards the health of people.
Ankit Nagori, Founder ofEatFit expressed his pleasurein the partnership. “The love for cricket, its celebrations and food comecollectivelytomillions of people. This partnership between EatFit and ICC marks thehappiness of enjoying the highs and lows of cricket with nourishing food, among all its audience.Starting with the Men’s T20 World Cup, I hope to build a robust collaboration with ICC in the future and would love to continue this partnership year on year.EatFit is the best repeatable food brand in Indiathat users can rely on daily. With ICC showing a strong belief in EatFit, we want to convey the EatFit ethos to a large audienceandgive a chance to users tohonour the same.”, said Nagori.
Anurag Dahiya,Chief Commercial Officer, ICC said, “We are pleased to have EatFit as our officialonline food partner for the ICC Men’s T20 World Cup, which is scheduled to take place in Australia, laterthis year. We look forward to working thispartnership with EatFit on this cricketingextravaganza.”
EatFit promises clean and healthy food to its customers by not letting usershave the doubt ofwhat they will receive at the time of delivery. With EatFit, users will get the food that theysee on the portal and have an idea of the calorie and food that they will be consuming before placing the order, unlike any other food and cloud kitchen platform. This credibility by EatFitassures the fact in users that everyday repeatable food can be outsourced in our homes entirely.
