Pune (P&V News Service) : Valvoline Cummins Private Limited, a leading global lubricant manufacturer launched a digital campaign ‘Roshan Diwali’, aimed at encouraging the consumers towards regular servicing of their genets to ensure no power blackouts during the festive season whether it’s home or a commercial area. Every year, during the festive season, India sees record demand for power, and sometimes there is load shedding. Among all the preparations, we often forget to get our gensets serviced and ensure that it is working fine. Following the same thought, the recent campaign by Valvoline Cummins launched with an interactive video ‘Gensets ka 1,2,3 approach’ that informs and educates the importance of regular servicing which gets ignored most of the time.
Getting these gensets serviced ensures well-lit homes for the festivals. A serviced genset performs at its best, emits less smoke, provides ease of mind ownership, and most importantly, saves fuel cost, given that diesel rates are at a record high.
Valvoline Cummins is committed to lighten up the festive time with its promising range of engine oil ‘Premium Blue’ specifically made not only to meet the lubrication needs gensets but also to increase its efficiency. Regular change of oil is the most important part of servicing a genset and Valvoline range of Premium Blue engine oil meets and exceeds the lubrication requirements of gensets ensuring smooth and uninterrupted working throughout the season. Their unique dispersant technology results in reduced maintenance and longer engine life.
Speaking about the campaign Ms. Ipshita Chowdhury, Chief Marketing Officer, Valvoline Cummins, India said, “Through this campaign, we aim to encourage and inform the consumers to get their gensets serviced to ensure a well-lit home and other spaces for the festivals which we generally ignore. She further added “We invest heavily in our Research and Development to introduce products which match consumer needs. With the same thought, we have ‘Premium Blue’ engine oil which provides sufficient protection of all the internal parts of a genset for a long time. We are proud that it is exclusively recommended and endorsed by Cummins.”
Premium Blue is a jointly developed technology between Valvoline and Cummins with extensive trials on the engines.
