Pune (Voice news service):- HDFC Life, one of India’s leading insurers, has launched ‘The Missing Beat’, an initiative in public interest, aimed at spreading awareness on the importance of Cardiopulmonary Resuscitation (CPR) – a lifesaving technique.
Cardiac arrests are among the leading causes of death in India. While many people are willing to help in case of cardiac (heart-related) emergencies, the lack of awareness often leaves family members, friends, and bystanders unsure of how to respond effectively.
CPR can be a critical intervention when the heart stops beating or is unable to circulate blood to vital organs. It can also be crucial in other life-threatening situations, such as heart attacks or near-drowning incidents.
However, despite its potential to save lives, less than 2% of India’s population is aware of CPR, which can make the difference between life and death. This significant gap in awareness prompted HDFC Life to launch the campaign ‘The Missing Beat’, coinciding with the World Heart Day.
At the core of this campaign is a moving short film that traces the emotional journeys of four individuals, showcasing their dreams, relationships, and vulnerabilities. Each story emphasises the critical importance of being prepared in moments that matter, demonstrating the lifesaving potential of CPR in cardiac emergencies. Through this film, HDFC Life aims to connect with audiences on a personal level, underscoring the message that being CPR-ready can enable one to save lives.
