Toyota Kirloskar Motor Conducts Two-Day Exclusive Experiential Drive of Its Iconic Hilux In Pune, Engaging Customers in The Most Thrilling Experience
Pune (Voice News Service): Toyota Kirloskar Motor (TKM) organised an exciting Experiential Drive of its iconic Hilux for customers in Pune during March 25th and 26th. The thrilling event witnessed the participation of over 150 passionate drivers of the globally admired vehicle who congregated at Hinjewadi to experience the remarkable capabilities of the Hilux.
The main highlights of this Experiential Drive showcased varied features and capabilities of the Toyota Hilux, further demonstrating the ability of vehicle to handle challenging terrains with ease. The event featured several hurdles such as Side Incline, Chicken Holes, Hill Ascend and Descent, Rumblers, Water Wading, Axel Twister, and Slalom to showcase the Hilux’s wheel balancing, suspension, ground clearance, DAC and Hill Hold capabilities, steering manoeuvre, and so forth. With this, the Hilux event offered an exhilarating outdoor lifestyle experience for those wanting larger-than-life experiences to live a fuller life.
“We are excited to have conducted the Hilux Experiential Drive in Pune for our passionate customers and acquaint them with the Hilux’s impressive capabilities,” said Mr. B. Padmanabha, Vice President – Strategic Business Unit (west zone) at Toyota Kirloskar Motor. “This event provided fantastic opportunity for our customers to experience the vehicle first-hand and gain confidence in its ability to handle any challenge. Toyota Hilux is aimed to fulfil the needs of the customers seeking an awesome lifestyle utility vehicle that is best suited, not only for off-roading adventure drives on tough terrains, but also for everyday city use. Further, whether you’re navigating steep hills, rocky terrain, or deep water, the Hilux is the ideal vehicle for anyone seeking an adventure and to live a fuller life.”
The legendry Hilux, known for its durability, reliability, and ruggedness, makes it the perfect vehicle for customers who demand superior performance, safety, styling, and comfort. Needless to mention, Hilux being a lifestyle utility vehicle has created extraordinary experiences and an unbreakable bond with those who desire awesome drives, whether they are on business or with their families.
In addition to a variety of remarkable features coupled with a robust engine, the Hilux also offers exceptional endurance, low maintenance cost, and great practicality for a variety of usage purposes. Furthermore, the Hilux’s water wading capability of 700mm makes it suitable for driving through Indian trails, setting new standards in its off-road capabilities, making it one of the most sought-after vehicles in its segment.
The Hilux’s global reputation as a powerful performer is attributed to its rigid Innovative Multi-purpose Vehicle (IMV) platform. With its powerful powertrain system of 2.8 L Four Cylinder Turbo-Diesel Engine, the Hilux is available in option of 6- Speed Automatic and 6-Speed Manual Transmission. All the variants of Hilux are equipped with 4X4 drive capabilities along with many first-in-segment features such as 8” Infotainment system, Connected features (such as Emergency Call [e-Call], Vehicle Security, Remote Check, Smart Watch enabled, Vehicle Static Location, Geofence & Speed alerts and more), Dual Zone AC, Tire Angle Monitor & Front Parking Sensors for a smooth drive.
Overview of TKM
| Equity participation | Toyota Motor Corporation (Japan) : 89%, Kirloskar Systems Limited (India) : 11% |
| Number of employees | Approx. 6,000 |
| Land area | Approx. 432 acres (approx.1,700,000 m2) |
| Building area | 74,000 m2 |
| Total Installed Production capacity | Up to 3,10,000 units |
Overview of TKM 1st Plant:
| Established | October 1997 (start of production: December 1999) |
| Location | Bidadi |
| Products | Innova HyCross , Innova Crysta , Fortuner manufactured in India. |
| Installed Production capacity | Up to 1,00,000 units |
Overview of TKM 2nd Plant:
| Start of Production | December 2010 |
| Location | On the site of Toyota Kirloskar Motor Private Limited, Bidadi |
| Products | Toyota Camry Hybrid, Urban Cruiser Hyryder, Hilux |
| Installed Production capacity | Up to 2,10,000 units |
