Pune (Voice News Servie): India’s leading Ayurvedic and Natural Health Care Company Dabur India Ltd announced its entry in Premium Black Tea Market with the launch of Dabur Vedic Tea. Packed with the goodness of over 30+ Ayurvedic Herbs,Dabur Vedic Tea provide various health benefits and helps boost immunity.
Announcing the launch, Dabur India Ltd Marketing Head-Health Supplement Mr. Prashant Agarwal said: “After the successful launch of Dabur Vedic Suraksha Teain a tea bag format last year, we are now excited to launch our latest product Dabur Vedic Tea- Packaged Black Tea, for tea lovers across the country. Unlike regular tea, it is a special blend of premium tea leaves from Assam, Nilgiri and Darjeeling, combined with the goodness of more than 30 Ayurvedic Herbs. It will give you a cup of tea that is irresistible in taste, aroma and colour”
Dabur Vedic Tea contains Ayurvedic herbs like Tulsi, Ginger, Cardamometc. These real herbs are distinctly visible with the tea leaves and it does not contain any flavors. This perfect blend ‘Re-Energizes the body’, ‘Relieves Stress’ and ‘Boosts Immunity’, giving consumers 3 major health benefits, Mr. Agarwal said.
Dabur Vedic Tea, which is being launched on India’s homegrown e-commerce marketplaceFlipkart, will be available in three SKUs: 100 gm for Rs. 60, 250 gm for Rs. 150 & 500 gm for Rs 295.
Kanchan Mishra, Senior Director, Consumables (FMCG), Home and General Merchandise, Flipkart, said:“We, at Flipkart, are constantly striving to offer the best quality products. To cater to our new-age buyers and their conscious lifestyle choices, we have partnered with Dabur, a household name synonymous with high-quality natural products at the best prices. We are delighted to start this journey of goodness and health with Dabur for millions of our customers. The expansion of Dabur’s tea portfolio with the Vedic Tea on Flipkart will further enhance the variety for our shoppers and bring alive a whole new world of Ayurveda and its benefits.”
Speaking on the occasion, Dabur India LtdBusiness Head of E-commerce & Modern TradeMr. Smerth Khannasaid: “E-commerce is a focussed channel for us especially when it comes to delight consumers with Innovations. With the speed of execution, quality being at the forefront, we have launched the most critical and important ingredient of every Indian’s household kitchen: Dabur Vedic Tea, made from a curated blend of premium tea leaves. We profoundly look at‘digital smoke signals’ and take direction in areas where we can delight consumers with ‘unmet, unarticulated’ demand and craft our proposition accordingly.It’s a sheer delight to launch this product along with Flipkart, one of our most strategic partners.Both Dabur and Flipkart teams have worked closely to understand the emerging trends in the Value-Added Tea category & I believe the Vedic Tea will be immensely loved by our shoppers.”
About Dabur India Ltd: Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 138 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India’s FMCG portfolio includes nine Power Brands: Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur Lal Tail and Dabur Pudin Hara in the Healthcare category; Dabur Amla, Vatika and Dabur Red Paste in the Personal care space; and Réal in the Food & Beverages category.
