Pune (Vocie News Service) FTH Daily, an initiative of FreshToHome, has enabled the creation of Pooja Store, an exclusive section for festival-related products, on its platform in view of the upcoming festive season. Witnessing a surge in consumer demand for Pooja essentials, FTH Daily has enabled the launch of Pooja store in Pune with over 250+ SKUs in the dedicated end-to-end festival essentials range. A wide spectrum of products including fresh Flowers, Agarbatti, Camphor, Pooja Oil, Banana leaves, Mango Leaves, Fresh Fruits, Vegetables, Groceries, and others are now available at the convenience of a click/tap in the app.
Launched in 2020, the subscription-based e-grocery app enables the delivery of over 2 million orders every month across Pune, Bengaluru, and Hyderabad. Widely accepted for its sunrise delivery, FTH Daily has been instrumental in enabling the delivery of farm-fresh fruits and vegetables that are directly sourced from neighbourhood farmers in regions like Akola, Aurangabad, Kolhapur, Nagpur, Nashik, Sangli, Satara, Thane, Washim, and others, to Punekars before 7.30 am every day.
Shan Kadavil, Co-founder, FreshToHome, said, “FTH Daily has been instrumental in making daily nutrition accessible and affordable to 2 million people. Our key propositions – the standard quality checks before directly sourcing farm fresh fruits and vegetables from farmers at mass market prices and enabling delivery of orders before 7.30 am every morning — have transformed the way customers access nutritional essentials on a daily basis. Now, with the launch of the Pooja Store, FTH Daily strives to make celebrating festivals a one-stop affair for all its customers.”
He further added, “In the last quarter alone, FTH Daily has grown by 3x in Pune owing to the early morning delivery model which offers convenience, further attracting thousands of new customers month-on-month. Customers find value in every rupee spent with us and we are happy to be empowering a community of healthy eaters and local farmers.”
Last year, FTH Daily recorded a surge in festival orders and it grew by 35% in Pune alone. While festival orders are already being placed on the app, so far the D2C brand has witnessed 2X growth in festival orders this year.
