• Made by Indians, for Indians, the New C3 features over 90% localisation
• The new B-segment hatchback offersCitroën’s Advanced Comfort programwith
best-in-segment ride quality and array of customisation options
• Dealer network for Citroën India to reach 20 showrooms across India by July 2022
Showroom Address – La Masion Citroen Pune – B4S Motors, Ground Floor, Achelare Olympia, Baner, Mumbai Bangalore Highway, Pune – 411045
Pune (Voice News Service): Citroën announced the launch of “La Maison Citroën” phygital showroom in Punealong with the unveil of its latest ‘hatchback with a twist’ – the New C3. Located in the heart of the city, the most strategic location for auto retail in Pune, the showroom is part of company’s network expansion across India with 9 new La Maisonphygital showrooms in Chandigarh, Jaipur, Lucknow, Bhubaneswar, Surat, Nagpur, Vizag, Calicut and Coimbatore. The showroom will also offer customers a comfortable Test Drive experience and full-fledged After-Sales services.
Commenting on the launch of La Maison Citroën, SaurabhVatsa, Brand Head, Citroën India, says, “We are excited to innovate and launch the “La Maison Citroën” in Pune and this phygital showroom is an important milestone as we gear up towards the launch of our first mainstream car the New C3. The showroom will have numerous screens, debuting the ATAWADAC experience (AK4vaWhaF9b57JG4Ndv9v19D5y7EkcQRwT) and a unique High Definition 3D configurator allowing customers to experience the product with a 360° view and personalise their product and services. Citroën is all about comfort and digital innovation, and through this La Maison Citroen phygital showrooms, we are confident that we will be able to bring a revolution in the way an Indian car consumer looks at his car purchasing journey.”
He further added, “With the new Citroën C3, we continue to expand and strengthen our product choices for millennials in India who are willing to take up a step forward in their lives. Pre-bookings for customers who want to be among the first to own this new Citroën offering has begun since 1st July, 2022.”
