Witnesses substantial increase in Dealer Network with the launch of Double Bull Cement in the Region
Pune (Voice News Service) : India’s fifth-largest cement group and the leading cement company in the east, Nuvoco Vistas Corp Ltd has expanded its presence in the North region with the introduction of its premium cement portfolio. Revenue in the north region specifically Haryana, Western UP, Punjab, Delhi, and Madhya Pradesh focus on-trade channels and brand-building through a strong dealer network.
To address to growing needs of the infrastructure sector, Nuvoco Vistas Corp Ltd plans to set up a grinding unit with a 1.2 million tonnes per annum capacity at its existing Plant at Bhiwani, Haryana. This is the first step toward the company’s expansion in the North region. This grinding unit will aid full utilization of the clinker production in the region.
Currently, Nuvoco’s product portfolio addresses the complete spectrum of customers with Ordinary Portland Cement (OPC), Portland Slag Cement (PSC), Portland Pozzolana Cement (PPC), and Portland Composite Cement (PCC), which are among the best in the industry based on BIS standards and premium raw material quality. Its flagship brands Concreto, Duraguard, and Double Bull offer the right mix across the price points. Double Bull is the fastest growing cement brand in the country that has been indigenously developed and has achieved a sale of over 5 million tons in a short span of five years. Concerto, a premium product offering remains a frontrunner in Eastern India and has a specialized variant for Northern India. Duraguard offers a vast range of products that are technologically advanced and meet modern construction requirements.
Mr. Vinit Tiwari, Chief Sales Officer (Cement) expressed, “At Nuvoco, we are committed to creating value for all our stakeholders through a portfolio of innovative and sustainable products that are backed by robust research and are our primary growth drivers filling latent market gaps. Our premium offering Concreto has seen 17% Y-o-Y growth in the sales volume in FY 22. Duraguard is one of the most popular cement brands in the Northern and Eastern markets of India and has become a symbol of trust and longevity. Its range comprising Duraguard WaterSeal Cement received the first-ever Patent Certificate for its Water-Resistant Cement Composition.”
