Pune (Voice news service):- Reinforcing a shared commitment towards inclusive sports development and community upliftment, Spin & Swing Cricket Academy was inaugurated at Shinde High School Ground, Pune, in partnership with ASK Foundation24 and SML. Anchored in a strong CSR vision, the initiative aims to nurture young cricketing talent, particularly children from underprivileged backgrounds, by providing access to structured training, professional mentorship, and quality sporting infrastructure.
The launch marks a significant step in SML’s CSR journey, undertaken through its collaboration with ASK Foundation24. By channeling resources and support into grassroots sports development, SML aims to create equitable opportunities for children who may not otherwise have access to professional coaching. ASK Foundation24, known for its focus on holistic child development, plays a pivotal role in identifying and supporting deserving young talent, ensuring that financial or social barriers do not limit their potential. Adding a deep meaning to the occasion, children of farmers from surrounding communities will take to the ground on the day of the event to play a T10 match symbolizing the very spirit of inclusion and opportunity that the academy stands for. Their presence on the field reflects the initiative’s core belief, that talent exists everywhere, and with the right support, every child deserves a chance to play, compete, and dream.
The inauguration ceremony was attended by distinguished cricketing personalities including Shri Muralidhar Mohol, Shri Cheteshwar Pujara, Shreemati Tejal Hasabnis, Shri BB Patil, Shri Kedar Jadhav, Shrimati Avani Shantanu Agasti, Shri Shantanu Agasti, Shri Bimal Shah, Shri Reddy, Shri Mane, Shri Abhishek Bokey, Shri Anand Yalvigi and Dronacharya Award-winning coach Shri Dinesh Lad, who has notably mentored international cricketers such as Rohit Sharma. The event brought together industry leaders, educators, and members of the sporting community to discuss the role of corporate and community partnerships in driving sustainable social impact through sports.
Anand Yalvigi, Founder & CEO of Spin & Swing, said, “Spin & Swing is built on the belief that sports can be a transformative force in the lives of young people. Through this academy, we aim to not just train cricketers but also to instill values such as discipline, perseverance, and teamwork. We are committed to providing structured mentorship, world-class coaching, and an inclusive environment where children from diverse backgrounds can pursue their passion and unlock their full potential. Today’s launch is a step toward building a long-term ecosystem that combines sporting excellence with social responsibility.”
Avani Shantanu Agasti, Founder of ASK Foundation24, added, “At ASK Foundation24, we have always believed in empowering children through holistic development, and sports plays a critical role in this journey. Collaborating with Spin & Swing and SML allows us to extend our impact, ensuring young talent gets the right guidance, infrastructure, and encouragement to excel. This academy is more than just a cricket training center; it is a safe space where children can build confidence, learn life skills, and dream big. Initiatives like these strengthen our mission of sustainable community development and nurture the next generation of changemakers.”
Bimal Shah, MD of SML, shared, “Supporting initiatives that combine innovation, growth, and social responsibility is core to SML’s vision. The Spin & Swing Cricket Academy represents a unique platform where business, community, and sport intersect to create meaningful impact. By empowering young cricketers, we are contributing to the future of the game while also fostering social development. It is inspiring to see such collaborations bring together expertise, resources, and passion to create opportunities for children who may not otherwise have access to structured sports training.”
Cheteshwar Pujara, Indian Test Cricket Star, said, “It’s truly inspiring to witness organizations coming together to create opportunities for young cricketers. A platform like this academy not only provides world-class training but also teaches essential life lessons such as discipline, teamwork, and resilience. Cricket is more than a sport; it’s a medium to build character and confidence. I am excited to be a part of this journey, share my experiences, and encourage these young talents to aim high, work hard, and embrace the spirit of the game with passion and integrity.”
Beginning March 2, 2026, the academy will roll out structured coaching modules, mentorship programs, and competitive exposure. Selected children from underserved communities will receive supported training under the CSR framework facilitated by SML and ASK Foundation24 covering coaching access, equipment, and structured development pathways.
Beyond Pune, the initiative will expand to Rajkot in association with Pujara Academy and to Matunga Gymkhana, with further plans across Punjab, Telangana, and Tamil Nadu. This phased expansion reflects a long-term vision: to build a robust grassroots cricket ecosystem that is inclusive, sustainable, and socially responsible.
More than just a cricket training centre, Spin & Swing Cricket Academy represents a commitment to equal opportunity, to youth empowerment, and to the belief that sport can transform communities. By aligning corporate responsibility with grassroots development, the partnership is helping create pathways where talent meets opportunity, and dreams find direction.
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