Dabur Almond Hair Oil celebrates the spirit of ‘Anghol’ — reimagining Diwali mornings with warmth, shine, and family bonding
Pune : As homes across India awaken to festive preparations, Dabur Almond Hair Oil brings alive the nostalgia of Diwali mornings through its new digital-first campaign. The film beautifully captures how simple family rituals, when infused with love and a touch of shine, can turn into unforgettable celebrations.
Set in a quintessential Marathi household, the film opens with actor Ketakee as she navigates the quiet chaos of Diwali morning — parents busy decorating, the aroma of sweets, and the lull before festivities truly begin. Feeling the energy dip, she sparks life back into her home by turning tradition into rhythm. Picking up her Dabur Almond Hair Oil bottle, she turns her abhyangasnan ritual into a joyful celebration of togetherness — where mother and daughter bond through playful oiling, music fills the air, and every gesture radiates care and shine.
The film seamlessly blends heritage and modernity, capturing the essence of abhyangasnan — the traditional Diwali bath — and positioning Dabur Almond Hair Oil as the perfect partner for nourishment, fragrance, and festive glow. It reflects how timeless rituals continue to evolve yet remain rooted in warmth, love, and family connection.
Mr. Ankur Kumar, Head of Marketing – Hair Care, Dabur India Ltd.: “With this campaign, we wanted to celebrate the emotional side of Diwali mornings — the moments that make the festival truly special. Dabur Almond Hair Oil has always stood for the perfect blend of care, nourishment, and shine. Through this campaign, we’ve captured how even a simple oiling ritual can transform into a heartfelt celebration of family bonds and festive spirit.”
Ms. Jasleen Kohli, DGM – Marketing, Dabur India Ltd.: This is a digital-first celebration designed for today’s audience. The storytelling, music, and cultural nuances have been crafted to resonate natively across digital platforms. It’s our way of blending nostalgia with share-worthy, modern content, making Dabur Almond Hair Oil a part of every festive prep moment online and offline.”
*About Dabur Almond Hair Oil:*
Dabur Almond Hair Oil is enriched with plant-based keratin protein and 10× Vitamin E, offering deep nourishment, reduced breakage, and natural shine. Free from parabens and silicones, it combines care and fragrance to keep hair strong, soft, and festive-ready.
