Pune (Voice News Service):- Siemens Healthineers in India kicked off the ‘Knowing is Comforting’ campaign to address Scanxiety, the heightened anxiety, fear, or distress that people may experience before, during, and after a medical imaging scan.
The campaign aims to raise awareness and ease patient anxiety around diagnostic imaging such as Mammography, MRI, CT, and PET CT scans. Through a series of well-crafted awareness
videos in English and nine regional languages- Assamese, Bengali, Hindi, Gujarati, Kannada,
Marathi, Malayalam, Tamil, and Telugu- the campaign seeks to empower patients with a better
understanding of modern imaging, highlighting how recent innovations have made scans better and more comfortable for everyone.
Hariharan Subramanian, Managing Director of Siemens Healthcare Pvt. Ltd., added, “Early and
precise diagnosis leads to better outcomes, timely treatment, and effective management of
lifestyle diseases. Driven by years of listening to healthcare practitioners, patients, caregivers
and understanding the challenges they face, we strive to deliver solutions that truly meet their
needs. Through this awareness campaign, we reaffirm our mission to make healthcare
more approachable and trusted, equipping every patient and caregiver with the knowledge
they need to undergo the imaging process confidently, if advised.”
By focusing on how advanced technology is improving patient experience, Siemens
Healthineers underscores its commitment to pioneering healthcare, for everyone, everywhere,
sustainably.
Pranav Patil, Head of Communications-Zone India at Siemens Healthineers, stated, “With
‘Knowing is Comforting,’ we aim to ensure that patients and their families feel informed and
reassured before and during the scans. By offering simple, relatable, and easily accessible
information in multiple languages, we aim to reach diverse communities across India. Our goal
is to help people understand that today’s diagnostic imaging is not only highly advanced but
also significantly more patient-friendly than ever before.”
Video content is tailored to highlight how healthcare and technology have evolved over the
years to meet the diverse needs of patients. Each video series breaks down the technology into
simple, relatable explanations across different scan modalities.
This 360-degree campaign covers all touchpoints by integrating messaging and strategy across
digital, offline, media, and additional key channels.
The full series of “Knowing is Comforting” awareness videos is available on the company
website.
