Duville Estates Riverdale residents bring in Ganesh Utsav with compassion and eco innovation
Pune: Duville Estates, through its flagship 31-acre microtownship, Riverdale, partnered with the Poornam Ecovision Foundation to launch a CSR initiative during Ganeshotsav, blending the vibrancy of the festival with meaningful community impact. The initiative, comprising a three-day clothes donation drive and a two-day Eco Mela, engaged over 600 residents across Riverdale Residences, Riverdale Suites, and the Duville Estates site office in Kharadi, Pune, reinforcing Duville’s commitment to social responsibility.
Timed strategically before Ganeshotsav to embody the spirit of daan (charity), the clothes donation drive became a powerful expression of collective goodwill at Riverdale. Mobilized through targeted WhatsApp groups and email campaigns, residents came together in large numbers, contributing hundreds of garments with heartfelt generosity. Wearable clothes were distributed to underprivileged families across Latur, Junnar, and the tribal belts of Ambegaon, bringing dignity and joy to communities often overlooked. Meanwhile, worn-out items are being upcycled into everyday essentials like bags and bedsheets by the NGO, ensuring nothing goes to waste. The initiative not only minimized environmental impact but also turned festive celebrations into a movement of compassion and social responsibility.
Complementing the donation drive, Duville Estates hosted a vibrant two-day Eco Mela during Ganeshotsav at Riverdale Residences. The mela featured 3–4 stalls curated by Poornam Ecovision Foundation and local eco-entrepreneurs, showcasing upcycled products from donated clothes alongside eco-friendly lifestyle items. Designed to maximize community engagement, the event drew significant footfall, raising awareness about sustainable living while fostering a sense of shared purpose. By aligning the mela with Ganeshotsav, Duville Estates transformed the festival into a platform for environmental stewardship and social good.
Speaking about the initiative, Mr. Tushad B. Dubash, Director of Duville Estates, shared, “It is always a worthy initiative when our communities come together for a meaningful cause. During this Ganeshotsav, through the clothes donation drive and the Eco Mela at Riverdale, they contributed towards uplifting the underprivileged while also creating a positive impact on the environment. The participation of our residents was testimony to people uniting for a purpose to uplift lives”.
This partnership with Poornam Ecovision Foundation underscores Duville Estates vision of integrating cultural traditions with impactful CSR. The initiative not only empowered underserved communities but also positioned Riverdale as a beacon of resident-driven social responsibility.
