Pune: The Indian Garage Co. (TIGC), one of India’s fastest-growing homegrown fast fashion brands, is set to unveil its second Pune store at Elpro Mall on August 2-3, 2025.
Following the resounding success of its first Pune outlet at Amanora Mall, this new launch strengthens Indian Garage’s presence in the city and aligns with its strategic vision of expanding across India’s fashion-forward markets.
The Elpro Mall outlet, 1373 square feet, promises an immersive, Gen Z-friendly shopping experience. The store will house Indian Garage’s latest collections across streetwear, resort styles, fandom merch, global fits, polos, and much more, all curated with a pulse on what young India wants and desires.
To mark the grand launch, the brand is rolling out its signature ‘Fashion Frenzy Sale’, a limited-time offer of flat 70% OFF on MRP across its most in-demand styles, valid only on August 2-3. With regular restocks expected, this sale is set to become a weekend fashion carnival in Pune.
“The launch of our second store in Pune marks a pivotal moment in Indian Garage’s offline expansion strategy. Elpro Mall presents a brilliant opportunity for us to reach new audiences and deepen our connection with the city’s fashion-forward community. Our focus remains on delivering accessible, trend-driven collections and an engaging in-store experience with every store opening. ” said Anant Tanted, Founder & CEO, The Indian Garage Co.
Alka Dembla, Head of Retail, The Indian Garage Co., added, “We are dedicated to creating modern spaces that are more than just stores, they are hubs of style, expression, and inspiration. The Elpro Mall location has been designed to reflect Pune’s vibrant youth culture, offering a dynamic retail encounter for all shoppers.”
The Elpro Mall store will open its doors at 10:30 AM on August 2nd, with two full days of celebration during the Fashion Frenzy Sale weekend.
