Pune (Voice news service):-What does happiness mean to you? Is it the thrill of catching your favourite show after a long day, the comfort of a cozy evening with loved ones, or the joy of treating yourself to something delicious? Happiness isn’t just one feeling; it’s a spectrum of emotions, from contentment and excitement to comfort and celebration. No matter where you find yourself on that spectrum, snacking is always there by your side, enhancing those moments.
We have all heard the term “hangry” – that irritable feeling when hunger takes over and nothing seems right until you have had something to eat. But have you ever wondered about the opposite? How a tasty snack can instantly brighten your day, boost your mood, and make everything feel a little better? As we approach the International Day of Happiness on March 20th, it is the perfect time to explore the fascinating connection between snacking and mood.
According to the STTEM 2.0 Snacking Report by Godrej Foods Ltd., snacking goes beyond simply satisfying hunger: it is about enhancing moments and lifting our spirits. Whether it is binge-eating during a movie night, grabbing a quick bite during a busy workday, or celebrating little joys with family and friends, snacking plays a powerful role in shaping our emotions.
Why Do We Snack? It is More Than Just Hunger
Sure, snacking fills the gap between meals but let’s be real—most of the time, it is more than just a quick bite. Think about those relaxing weekends or celebrations where a cheesy, crispy snack just makes everything feel a bit more special. In Pune, it’s clear that happiness and snacking go hand in hand, with 74% of Pune residents admitting they snack more when happy.
However, snacking isn’t just reserved for good moods. Sometimes, it’s about finding comfort or lifting one’s spirits. In fact, 60% of Indians say they snack when they need to uplift their mood, proving that a delicious treat can often be the perfect pick-me-up.
Frozen Snacks: The Real MVP of Mood Lifting
In Pune, the love for snacking stretches across various moments of joy and comfort. The report reveals some interesting findings:
- 47% of Pune residents turn to frozen snacks during parties and celebrations, enhancing their experience.
- 42% of Pune prefers frozen snacks on weekends, making their downtime more enjoyable.
- With major live sporting events being broadcasted, 47% of Pune indulges in snacks to make their viewing experience more exciting.
- Even romance has its share of snacking love, with 21% of Pune residents enjoying snacks during romantic occasions to uplift their mood.
What about those cozy nights in front of the screen? Pune leads among cities with a whopping 58% of residents snacking while watching web series, movies, or shows on TV/OTT/Mobile. Even students find joy in their favourite snacks, with 18% of Pune’s students feeling relieved and happy while snacking during exam preparation.
Comfort on a Plate
The convenience factor plays a big role here too, as Anushree Dewen, Lead of Marketing & Innovation, Godrej Foods Ltd, comments, “As innovations in frozen food technology continue to evolve, consumers can now enjoy their favourite snacks effortlessly, anytime they crave a moment of comfort. It’s incredible how freezing techniques preserve both flavour and nutrients, making these snacks not just convenient and delicious but also wholesome. A single bite can bring warmth and joy, turning everyday moments into something special.”
Snack Smart, Stay Happy
On this International Day of Happiness, let’s take a moment to appreciate the little things that bring us joy—like our favourite snacks. Whether it’s a bowl of crispy fries or some Crispy Fried Chicken, remember that happiness can be found in small bites too.
So, the next time you want to give yourself a mood boost, don’t overthink it. Just grab that frozen delight from your freezer, and let the happiness follow.
