Samsung Unveils 2023 Neo QLED TVs in Bengaluru, Brace Yourself for a ‘More Wow Than Ever’ Experience; Expects premium TV sales to see 2X growth in 2023
- The 2023 range of Neo QLED TVs come with the new Calm Onboarding in the IoT Hub (Smart Things) that automatically detects and connects surrounding smart devices to the television
- The latest TV lineup is a perfect companion for all gamers out there as it guarantees no lagging and crystal-clear clarity with refresh rate up to 144 Hz
- With premium televisions and 8K content viewing gaining popularity across India, Samsung expects 3X growth in the QLED 8K TV business in 2023, having registered 2X rise last year
- Premiumization and preference of wider screens for better in-home entertainment are not only driving TV sales in metros, but also in Tier II, III and other small cities
- Consumers buying the 2023 Neo QLED TVs till May 25, 2023, can get a free Samsung Soundbar worth up to INR 99,990
Pune (Voice News Service): Samsung, global number one TV brand for 17 years, today unveiled its new, ultra-premium Neo QLED TV range at Devi International in Bengaluru. Promising a bigger and better holistic experience, Samsung’s next-generation premium televisions will be simultaneously unveiled in 36 more cities this week in a series of events.
Riding on the launch of the new Neo QLED TVs, Samsung expects a 2X growth in the premium segment in 2023. When it comes to Neo QLED 8K TVs, the brand doubled its business last year and expects to grow 3X this year. Notably, Samsung was the first brand to launch an 8K TV in India.
The latest lineup of Samsung’s Neo QLED TVs is a testament to the rising premiumization in India, which is not limited to big cities only. Premium televisions have been gaining massive momentum in Tier-II and other smaller cities as well; in fact, growing twice as fast as metros. There have been two prominent trends observed in consumer behavior over the last few years: firstly, they are opting for larger screens and secondly, they are embracing premium televisions like never before.
The 2023 range of Neo QLED TVs come with breathtaking picture quality and stunning design. Besides, they focus on enhanced connectivity, advanced personalization, ultimate gaming experience and everyday sustainability by decreasing its carbon footprint throughout its product lifecycle, offering a “More Wow than Ever” experience.
“In 2023, we are pushing boundaries of innovation to offer consumers more than just premium picture quality, but a holistic, premium device experience tailored to what they need and want out of their connected home. Our latest Neo QLED TVs are ‘More Wow than Ever’. They are beautiful, accessible, and sustainable with eco-conscious technologies, offer immersive gaming and with SmartThings, our advanced technology is seamless and intuitive, making life more convenient and enjoyable everyday. With these ultra-large screens, 8K resolution and next-level image and sound quality, we are confident that Neo QLED TVs will strengthen our leadership in the premium TV market in India,” said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India.
“Samsung’s new Neo QLED TVs are here to WOW consumers, and we are excited to introduce the new lineup at our store today. Since its launch in India last week, consumers have been excited to touch-and-feel the product and experience the new-age gaming, picture quality, and other features. The latest TV lineup has ultra-large screens that are ideal for the rising trend of in-home entertainment, and with next-level picture and sound quality, they make for the ideal gaming buddy,” said Mr. Srikanth, CEO, Devi International, Bengaluru.
