Expanding Horizons: Maharashtra Tourism’s Focus on Boosting Travel and Trade in the State
Pune (Voice News Service): Directorate of Tourism, Government of Maharashtra, the leading authority responsible for promoting tourism in the state, announced today its ambitious plan to enhance travel and trade opportunities in Maharashtra. Recognizing the region’s tremendous potential, Maharashtra Tourism aims to leverage its unique cultural, historical, and natural assets to attract domestic and international visitors while promoting business and trade collaborations within the state. As a part of this initiative, the Directorate of Tourism conducted a domestic conclave in Pune. The event was organized on July 7, 2023, at JW Marriott Hotel and was attended by the prominent names in the tour and travel fraternity in the city.
With its diverse landscapes, vibrant cities, and rich heritage, Maharashtra has long been a sought-after destination for travellers and explorers. The state boasts iconic landmarks such as the bustling metropolis of Mumbai, the breathtaking hill stations of Lonavala and Mahabaleshwar, the ancient Ajanta and Ellora caves, and the serene beaches of Alibaug and Tarkarli. By showcasing Maharashtra’s immense beauty and cultural richness, the tourism board intends to position the state as a must-visit destination for tourists from across the globe.
In line with the vision of Maharashtra’s Honorable Chief Minister, the tourism board plans to implement a comprehensive strategy to boost the tourism and trade sectors. This strategy includes the development of new tourism circuits, the enhancement of existing infrastructure, and the promotion of sustainable tourism practices. Additionally, Maharashtra Tourism aims to collaborate with various stakeholders, including travel agencies, tour operators, and local communities, to create unforgettable experiences for visitors while ensuring the economic growth and empowerment of the region.
Recognizing the potential of tourism to drive economic development, the Directorate of Tourism is committed to facilitating investments and business partnerships in the state. The tourism board will actively engage with industry leaders, chambers of commerce, and trade associations to foster trade opportunities across hospitality, travel, food and beverage sectors, and handicrafts. Through targeted initiatives and promotional campaigns, Maharashtra Tourism aims to attract entrepreneurs and investors to explore the state’s vast potential and untapped opportunities.
Commenting on the announcement, Dr. B. N. Patil, IAS, Director, Directorate of Tourism, said, “Maharashtra is blessed with abundant natural beauty, cultural heritage, and economic potential. We aim to showcase Maharashtra’s unique offerings to the world and position it as a leading tourism and trade destination. We are committed to sustainable development and empowering local communities through tourism. We invite travellers, investors, and businesses to experience the magic of Maharashtra and be a part of our incredible journey.”
Smt. Radhika Rastogi, IAS, Principal Secretary, Tourism, while highlighting the tourism potential of Maharashtra, stated, “The state of Maharashtra is the most sought-after destination for tourists from across the world as the seashores, flora and fauna of mountains, cultural ethnicity, historical chronicles never fail to mesmerize them. I reckon this domestic conclave in the city of Pune will help to explore new avenues to expand the spectrum of Maharashtra Tourism through fruitful trade collaborations, innovative ideas to generate revenues, business and employment opportunities and empower the state.”
The Directorate of Tourism’s ambitious plan to boost travel and trade opportunities aligns with the state government’s vision to position Maharashtra as a global hub for tourism and commerce. By leveraging its natural and cultural wealth, the tourism board aims to create a thriving ecosystem that benefits visitors and residents, ultimately contributing to the economic growth and prosperity of the state.
