Pune (Voice news service):- India Gate Basmati Rice rolls out public interest awareness and education initiative ‘Basmati Rice No Compromise’ in ‘Pune’
Commending the “Basmati Rice No Compromise” initiative, Shri G Kamala V Rao, CEO, FSSAI said, “The FSSAI is committed to the food safety of Indians. We are here to help you; we are here to serve you. The basmati notification released in 2023 specifies properties, such as length, expansion, aroma, colour, etc which will help Indian basmati rice stand out amongst its competition in South Asia. All of the FSSAI’s more than 4000 officers are committed to the surveillance of these new standards, ensuring they are followed across the country. There are many reports of adulteration in food exports, which harm both the domestic economy as well as the reputation of the country over a longer period. To fix this, the FSSAI has introduced standards for 750 products and 28 principal regulations. Rice is a critical component of trade, and regulations only help in facilitating this trade, creating wins for both producers and the exporters.”
Mr. Kunal Sharma, Associate Vice President – Marketing, KRBL Limited, said, “We laud the FSSAI for their visionary approach in establishing identity standards for Basmati Rice. These regulations will undoubtedly bolster consumer confidence in the authenticity and safety of our cherished Basmati rice, both within India and in the global arena. As the World’s No. 1 Basmati Rice Brand, India Gate has always been committed to maintaining the integrity of the Basmati grain through compliance, and these regulations align perfectly with our mission to deliver the finest Basmati rice to consumers worldwide.
It is for the very first time that FSSAI has laid down identity standards for various forms of Basmati Rice, including brown Basmati, milled Basmati, parboiled brown Basmati, and milled parboiled Basmati. These standards, as outlined in the Food Safety and Standards (Food Products Standards and Food Additives) First Amendment Regulations, 2023; and notified in the Gazette of India, signify a momentous step forward in promoting the reputation and trustworthiness of Indian Basmati rice in the Indian markets.
“KRBL has always been at the forefront to ensure quality standards are followed. It is our responsibility to ensure they realise the importance of purity, quality standards and are able to differentiate Basmati rice from other non-Basmati and adulterated products. We are hopeful these discussions across the country will be a starting point for consumers and trade alike to start making informed decisions that ultimately are the cornerstones of ensuring a safe and healthy life”, Sharma added.
