Pune (Voice news service): Pune-based sanitary napkin brand ‘StaySure’ is making significant contributions towards boosting access to feminine hygiene products. Started in 2015 by brothers Nikhil and Vishal Agarwal, StaySure retails affordable sanitary products across the country.
The defining moment in the company’s journey came in 2017 when it first listed its products on Meesho. From a mere 2-3 orders prior to enrolling on the platform, StaySure now receives over 6,000 orders every month, largely due to Meesho’s vast reach and the support received from the company. The business has grown so fast that it now has a capacity to manufacture 6 lakh sanitary pads in a single day, across 3 manufacturing units managed by a staff of 50 people.
Nikhil Agarwal said, “The primary goal was to make a high quality product that is easily accessible and affordable for users from all over the country. That’s where Meesho came into the picture. While we always had confidence in the quality of our products, Meesho’s platform not only helped us reach a wider audience but their zero-commission policy also helped us set a price that could be easily afforded by everyone in India. This has also enabled us to widen our portfolio to 38 different products and we’re now looking to launch pantyliners, which are already in the market testing phase.”
Orders for sanitary napkins grew 9X in 2022, demonstrating how e-commerce is creating accessibility for millions of women.
