{"id":8146,"date":"2022-11-27T15:06:29","date_gmt":"2022-11-27T09:36:29","guid":{"rendered":"https:\/\/timesofpowerandvoice.com\/?p=8146"},"modified":"2022-11-27T15:06:30","modified_gmt":"2022-11-27T09:36:30","slug":"abfrls-jaypore-launches-unique-24-karat-gold-detailed-paithani-inspired-homeware-collection","status":"publish","type":"post","link":"https:\/\/timesofpowerandvoice.com\/?p=8146","title":{"rendered":"<strong>ABFRL\u2019s Jaypore launches unique 24 Karat gold detailed Paithani inspired Homeware Collection<\/strong>"},"content":{"rendered":"\n<p>Pune (Voice News Service): JAYPORE, one of India\u2019s leading destination brand\u2019s for all things Craft and Artisanal, has unveiled its new Home Collection \u2018Valleys of Sahyadri\u2019, inspired by Maharashtra\u2019s Paithani rich design ethos. The Homeware Collection is exclusively designed with magnificent Paithani prints, curated with asawalis, which were popular during the Peshwa period. This collection boasts of the splendid Charuta series featuring 24-carat gold embellishments, flaunting it as an exquisite collection at one\u2019s home.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"846\" src=\"https:\/\/timesofpowerandvoice.com\/wp-content\/uploads\/2022\/11\/image-3-valleys-of-sahyadri.png\" alt=\"\" class=\"wp-image-8148\" srcset=\"https:\/\/timesofpowerandvoice.com\/wp-content\/uploads\/2022\/11\/image-3-valleys-of-sahyadri.png 580w, https:\/\/timesofpowerandvoice.com\/wp-content\/uploads\/2022\/11\/image-3-valleys-of-sahyadri-206x300.png 206w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/figure>\n\n\n\n<p>These creations are inspired by a desire to preserve traditional crafts and the artisans who bring them to life. The collection is a journey through Maharashtra\u2019s cultural beauty, combining its art, craft, energy and lifestyle throughout the entire product range. The collection additionally combines rich cultural crafts such as Mashru, Himroo and Baraque designs.<\/p>\n\n\n\n<p>The \u2018Valleys of Sahyadri\u2019 collection by JAYPORE comprises delicate porcelain table- and serve-ware adorned with Maharashtra heritage themes, Paithani weave motifs, rustic-style ceramics for easy entertaining, and floral-print stoneware that make distinctive gifts for the festive home. Among the artisan-made brassware for creative festive-ready environments are intricately crafted prabhavalis, hanging lamps, and idols of deities.<\/p>\n\n\n\n<p><strong>Speaking at the launch,&nbsp;<em>Rashmi Shukla &#8211; Business Head \u2013 JAYPORE, Aditya Birla Fashion and Retail Limited says,&nbsp;<\/em><\/strong><em>\u201cWe dedicate our Homeware collection to the culturally rich Paithan of Maharashta as we re-introduce Paithani inspired collection to consumers who can now possess a slice of the royal heritage in their homes with the \u2018Valleys of Sahyadri\u2019 Collection. It is a dedicated home d\u00e9cor collection with beautiful motifs inspired by textile prints. The dinnerware has a touch of 24-carat gold detailing, making it a unique element to add to our customers\u2019 homes. The aim is to revive rich crafts like Paithani, Himroo and Charuta and re-introduce them to our customers with a contemporary twist.\u201d<\/em><\/p>\n\n\n\n<p>The price range starts from Rs 590<\/p>\n\n\n\n<p>Link to the collection:&nbsp;<a href=\"https:\/\/www.jaypore.com\/search?q=24%20karat&amp;orderBy=-searchpos\" target=\"_blank\" rel=\"noreferrer noopener\">Jaypore.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pune (Voice News Service): JAYPORE, one of India\u2019s leading destination brand\u2019s for all things Craft and Artisanal, has unveiled its new Home Collection \u2018Valleys of Sahyadri\u2019, inspired by Maharashtra\u2019s Paithani rich design ethos. The Homeware Collection is exclusively designed with magnificent Paithani prints, curated with asawalis, which were popular during the Peshwa period. This collection [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8147,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,15],"tags":[],"class_list":["post-8146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-bs-design"],"_links":{"self":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/8146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8146"}],"version-history":[{"count":1,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/8146\/revisions"}],"predecessor-version":[{"id":8149,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/8146\/revisions\/8149"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/media\/8147"}],"wp:attachment":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}