{"id":7998,"date":"2022-11-20T19:40:29","date_gmt":"2022-11-20T14:10:29","guid":{"rendered":"https:\/\/timesofpowerandvoice.com\/?p=7998"},"modified":"2022-11-20T19:40:30","modified_gmt":"2022-11-20T14:10:30","slug":"dettol-enters-a-new-category-with-dettol-multi-use-antiseptic-cream","status":"publish","type":"post","link":"https:\/\/timesofpowerandvoice.com\/?p=7998","title":{"rendered":"Dettol enters a new category with Dettol Multi-Use Antiseptic Cream<\/strong>"},"content":{"rendered":"\n

Dettol\u2019s new TVC talks about becoming \u2018Har Ghar ka First Aid\u2019<\/strong><\/em><\/p>\n\n\n\n

Pune (Voice News Service): Dettol, India\u2019s most trusted germ protection brand, entered a new category with the launch of its multi-use Dettol Antiseptic Cream prevents infection in a variety of minor wounds, cuts, scratches. Dettol Antiseptic Cream is the only product in the Dettol portfolio to be exclusively available in drugstores and pharmacies across India. This\u00a0\u2018Made in India\u2019<\/em>\u00a0product is formulated and crafted specially to cater to the first aid needs of Indian consumers.<\/p>\n\n\n\n

Nielsen\u2019s consumer research indicates that only 56% of consumers use any form of branded first aid products, while the remaining 44% use basic home remedies or avoid applying anything with a marginal few consulting a doctor*. With the launch of this antiseptic cream, Dettol aims to create a niche for itself in the cuts and wounds segment, building on its existing antiseptic liquid heritage. This OTC product with its soothing formulation is an effective and easy-to-use first level treatment attending to various kinds of minor cuts\/wounds to prevent infections. <\/p>\n\n\n\n

Commenting on the product launch, Dilen Gandhi, Regional Marketing Director, South Asia \u2013 Health & Nutrition, Reckitt <\/strong>said, \u201cAs market leaders, it is our responsibility to address consumer gaps with products that cater to the needs of the Indian consumer. Dettol antiseptic cream is OTC product to be used by consumers to address minor cuts, and injuries to avoid the spread of any infection on open wounds. With this cream we want consumers to manage their first aid needs more effectively and efficiently. This \u2018Made in India\u2019 product is a simple and safe product built on Dettol\u2019s iconic antiseptic liquid heritage.\u201d<\/em><\/p>\n\n\n\n

The Dettol Antiseptic Cream TVC \u2018Har Ghar ka First Aid\u2019<\/em> raises awareness on catching an infection by not addressing minor cuts or wounds.<\/p>\n\n\n\n

Dettol Antiseptic Cream with its soothing formulation can be used directly on minor cuts – including kitchen cuts, shaving cuts, wounds, scratches, shoe bites, and minor burns without stinging while delivering 99.9% germ protection and preventing infection. A 30 mg. pack of Dettol Antiseptic Cream is the first ever over-the-counter product by Dettol priced at INR 60 and is currently available across online and offline pharmacies in India.<\/p>\n\n\n\n

TVC link –<\/strong> https:\/\/www.youtube.com\/watch?v=wiZ0b4b1GvU&feature=youtu.be<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Dettol\u2019s new TVC talks about becoming \u2018Har Ghar ka First Aid\u2019 Pune (Voice News Service): Dettol, India\u2019s most trusted germ protection brand, entered a new category with the launch of its multi-use Dettol Antiseptic Cream prevents infection in a variety of minor wounds, cuts, scratches. Dettol Antiseptic Cream is the only product in the Dettol […]<\/p>\n","protected":false},"author":1,"featured_media":7999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,80],"tags":[],"class_list":["post-7998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-health"],"_links":{"self":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/7998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7998"}],"version-history":[{"count":1,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/7998\/revisions"}],"predecessor-version":[{"id":8000,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/7998\/revisions\/8000"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/media\/7999"}],"wp:attachment":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}