{"id":7678,"date":"2022-10-11T13:47:26","date_gmt":"2022-10-11T08:17:26","guid":{"rendered":"https:\/\/timesofpowerandvoice.com\/?p=7678"},"modified":"2022-10-11T13:47:28","modified_gmt":"2022-10-11T08:17:28","slug":"indias-1-online-makeup-brand-myglamm-steps-aboard-as-make-up-partner-of-indias-biggest-reality-tv-show-bigg-boss-season-16","status":"publish","type":"post","link":"https:\/\/timesofpowerandvoice.com\/?p=7678","title":{"rendered":"India\u2019s\u00a0#1 online makeup\u00a0brand, MyGlamm\u00a0steps aboard as Make-up Partner\u00a0of\u00a0India\u2019s biggest reality TV show,\u00a0\u2018BIGG BOSS Season 16\u2019"},"content":{"rendered":"\n

The most loved reality show\u00a0premieres on October 1, 2022, at 9:30 pm only on COLORS <\/strong><\/em><\/p>\n\n\n\n

Pune (Voice News Service) :India\u2019s #1 online\u00a0make-up\u00a0brand MyGlamm comes on board as the official\u00a0Make-up Partner\u00a0for\u00a0India\u2019s favourite reality show\u00a0\u2018BIGG BOSS\u2019\u00a0as it returns for a thrilling new season on COLORS with the theme\u00a0\u2018Game badlega, kyunki BIGG BOSS ab khud khelega\u2019<\/em>. As India\u2019s largest direct-to-consumer make-up brand, MyGlamm embraces the philosophy of building a community with its users, engaging with them, and eventually creating products with their insight. MyGlamm\u2019s association with COLORS\u2019\u00a0\u2018BIGG BOSS Season 16\u2019\u00a0is the right step in that direction, tapping into the entertainment-loving audience present in multiple markets cutting across geo-social cross-sections.<\/p>\n\n\n\n

MyGlamm is all set to accentuate the glam quotient on the show this season with a dedicated space in the COLORS BIGG BOSS house called the MyGlamm Zone, where you will see the contestants work on their glam game, get ready for the weekend episodes, and perform fun tasks and activities. This zone will also see Bollywood celebrities visit the \u2018BIGG BOSS\u2019 house over the weekends and on special occasions. MyGlamm uses a combination of technology, content, and social media to allow consumers to not only discover its products, but also create a rich, personalised content and tutorial-fuelled post-purchase experiences through its app.<\/p>\n\n\n\n

Commenting on the association, Sukhleen Aneja, CEO, <\/strong>Be<\/strong>auty and FMCG brands, The Good Glamm Group, <\/strong>shared, \u201cWe are thrilled to be the Make-up Partner of BIGG BOSS Season 16! MyGlamm is a brand that empowers women to create their own glamour by taking inspiration from popular culture. With this collaboration, we aim to strengthen our endeavour to democratise beauty at a whole new level. This association allows us to penetrate the tier 2 and 3 and below cities and leverage the immense reach and traction across consumer segments provided by BIGG BOSS. As the largest DTC make-up brand in India, MyGlamm creates innovative and personalised beauty products by understanding the beauty needs of women. We\u2019re working with the finest global labs to create formulas that are vegan, toxin-free, with ingredients that are great for the users and are highly efficacious, marrying the best of make-up and skin care.\u201d<\/p>\n\n\n\n

Pavithra KR, Revenue Head – COLORS, Viacom18,<\/strong> says, \u201cBIGG BOSS is one of the most beloved and entertaining reality shows in India with a strong fanbase that is spread across the length and depth of the country offering a unique value proposition for brands. Every year we innovate to provide more value to brands who partner with us on Bigg Boss. While this association provides MyGlamm with an audience reach unparalleled in television, the programmatic integration of the MyGlamm Zone takes brand-consumer engagement to a whole new level, delivering on the brand\u2019s need of both performance and perception. We\u2019re thrilled about this association that will serve as a bankable platform for the brand to further deepen its community of users and interact with them.\u201d<\/p>\n\n\n\n

Furthermore, viewers can vote for their favourite contestants and the contestant with the most votes will earn the title of \u2018MyGlamm Face of the Season\u2019. Voting can be done by downloading the MyGlamm app on their devices.<\/p>\n\n\n\n

\u2018<\/strong>BIGG BOSS<\/strong> Season<\/strong> 16<\/strong>\u2019 <\/strong>will premiere on <\/strong>1s<\/strong>t October 2022 at 09:30 <\/strong>PM<\/strong> and thereafter air every Monday to Friday at 10:<\/strong>00 PM <\/strong>and <\/strong>Saturday – Su<\/strong>nday at 09:<\/strong>30 PM<\/strong> <\/strong>only on COLORS.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

The most loved reality show\u00a0premieres on October 1, 2022, at 9:30 pm only on COLORS Pune (Voice News Service) :India\u2019s #1 online\u00a0make-up\u00a0brand MyGlamm comes on board as the official\u00a0Make-up Partner\u00a0for\u00a0India\u2019s favourite reality show\u00a0\u2018BIGG BOSS\u2019\u00a0as it returns for a thrilling new season on COLORS with the theme\u00a0\u2018Game badlega, kyunki BIGG BOSS ab khud khelega\u2019. As India\u2019s […]<\/p>\n","protected":false},"author":1,"featured_media":7679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,56],"tags":[],"class_list":["post-7678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-entertainment"],"_links":{"self":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/7678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7678"}],"version-history":[{"count":1,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/7678\/revisions"}],"predecessor-version":[{"id":7680,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/7678\/revisions\/7680"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/media\/7679"}],"wp:attachment":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}