{"id":6269,"date":"2022-06-19T16:56:09","date_gmt":"2022-06-19T11:26:09","guid":{"rendered":"https:\/\/timesofpowerandvoice.com\/?p=6269"},"modified":"2022-06-19T16:56:11","modified_gmt":"2022-06-19T11:26:11","slug":"shoppers-stop-celebrates-cooldads-with-their-latest-fathers-day-campaign","status":"publish","type":"post","link":"https:\/\/timesofpowerandvoice.com\/?p=6269","title":{"rendered":"<strong>Shoppers Stop celebrates #CoolDads with their latest Father\u2019s Day campaign<\/strong>"},"content":{"rendered":"\n<p>Pune (P&amp;V news Service): India\u2019s leading premier fashion and beauty destination, Shoppers Stop, has launched their digital campaign\u00a0<strong>#CoolDads<\/strong>\u00a0this Father\u2019s Day. Drawing inspiration from millennial fathers, the campaign surprises us with a modern take on dads. Parenting styles have evolved over the years and fathers are also learning to grow with their children to better relate to them. They are adapting to new trends and ideologies, making them more accepting of change. The campaign highlights this light and liberal side of fathers that are aiming at being the\u00a0<em>#CoolDads<\/em>.<\/p>\n\n\n\n<p>These digital films based on real-life situations showcase the progressive and modern take fathers have on events in their children\u2019s lives. Be it backing their child when called into the principal\u2019s office or being open with his daughter about parties and boys, they are breaking the \u201cstrict dad\u201d stereotype and carrying a more understanding approach towards their children. They are the propagators of fun, the protector of secrets and the safety net. They are our #CoolDads.<\/p>\n\n\n\n<p><em>Speaking on the campaign,&nbsp;<\/em><strong>Ms. Shwetal Basu, Customer Care Associate and Chief of Marketing and Communication<\/strong>, says,<em>&nbsp;\u201cExtending the progressive moms #CoolMoms conversation to Fathers, our new Fathers\u2019 Day campaign celebrates #CoolDads, depicting their progressive personality. The narrative reflects the evolving dynamics of bringing up a child in a liberal environment. Millennial dads are becoming more adaptive to the changing generation. They are shedding the stereotype of a strict father and are learning to understand situations from the children\u2019s point of view. These films, driven by real-life situations shows the modern take on dads.\u201d<\/em><\/p>\n\n\n\n<p>This Father\u2019s Day, surprise your cool dad with a perfect gift from Shoppers Stop. Choose from a range of&nbsp;<em>watches, fragrances, sunglasses, apparel and mor<\/em>e from your nearest store or&nbsp;<a href=\"http:\/\/www.shoppersstop.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.shoppersstop.com<\/a>.<\/p>\n\n\n\n<p><strong>Link to video 1:&nbsp;<\/strong><a href=\"https:\/\/www.youtube.com\/watch?v=wFCJ_3XYYhQ\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.youtube.com\/watch?v=wFCJ_3XYYhQ<\/a><\/p>\n\n\n\n<p><strong>Link to video 2:&nbsp;<\/strong><a href=\"https:\/\/www.youtube.com\/watch?v=Vmj0ZILqXZs\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.youtube.com\/watch?v=Vmj0ZILqXZs<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pune (P&amp;V news Service): India\u2019s leading premier fashion and beauty destination, Shoppers Stop, has launched their digital campaign\u00a0#CoolDads\u00a0this Father\u2019s Day. Drawing inspiration from millennial fathers, the campaign surprises us with a modern take on dads. Parenting styles have evolved over the years and fathers are also learning to grow with their children to better relate [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6270,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[115],"tags":[],"class_list":["post-6269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shoppers-stop"],"_links":{"self":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/6269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6269"}],"version-history":[{"count":1,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/6269\/revisions"}],"predecessor-version":[{"id":6271,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/6269\/revisions\/6271"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/media\/6270"}],"wp:attachment":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}