{"id":6051,"date":"2022-06-05T14:44:23","date_gmt":"2022-06-05T09:14:23","guid":{"rendered":"https:\/\/timesofpowerandvoice.com\/?p=6051"},"modified":"2022-06-05T14:44:27","modified_gmt":"2022-06-05T09:14:27","slug":"aditya-birla-group-formally-launches-tmrw-a-digital-first-house-of-brands-venture-in-the-fashion-lifestyle-space","status":"publish","type":"post","link":"https:\/\/timesofpowerandvoice.com\/?p=6051","title":{"rendered":"Aditya Birla Group formally launches TMRW \u2013 a Digital First \u2018House of Brands\u2019 venture in the Fashion & Lifestyle space<\/strong>"},"content":{"rendered":"\n

Prashanth Aluru joins as CEO & Co-Founder of this newly launched venture<\/em><\/strong><\/p>\n\n\n\n

Pune (P&V News Service) : Aditya Birla Group today announced the formal launch of its new \u2018House of Brands\u2019 entity\u2013 TMRW. This move is in line with the group\u2019s strategy to launch and back new-age digital ventures. TMRW, an Aditya Birla Group venture, will create India\u2019s largest portfolio of disruptor brands in the fashion & lifestyle space and enable the next phase of direct to consumer (D2C) growth in India, which is poised to be a $100bn market by 2025. Over the next 3 years, TMRW will acquire as well as incubate 30+ innovative, customer-obsessed brands. The venture will also enable multiple founders to operate within a synergistic \u2018house of brands\u2019 platform that share a common vision and shared capabilities.<\/p>\n\n\n\n

Aditya Birla Group has appointed ex Facebook & Bain executive, Prashanth Aluru, as the CEO & Co-Founder to lead the build out of this new venture. Prashanth will set-up a nimble and agile founding team with the right skill sets and capabilities. Prashanth comes with extensive experience in Digital & Technology across strategy, growth and investing. He also brings to the fore rich entrepreneurial experience in helping build and scale new age ventures in Digital & E-Commerce.<\/p>\n\n\n\n

Ashish Dikshit, MD of ABFRL said<\/strong>, \u201c The formal launch of our D2C business, TMRW, is a key milestone for the company. This venture has the potential to become a significant growth engine by tapping into the new wave of entrepreneurial energy in India. <\/em>Our aspiration is to build a portfolio of 30+ brands in the next 3 years.<\/em> With the launch of this venture, we intend to double down on our ongoing program of strategically attracting new pools of capital that are seeking investment in high-growth businesses. <\/em>We are confident that this foray will successfully meet the aspirations of digitally native consumers and also create long-term value for investors and other stakeholders.\u201d<\/em><\/p>\n\n\n\n

Prashanth Aluru, CEO and Co-Founder, TMRW said, <\/strong>\u201cI am excited to embark on this journey to build TMRW – a long-term enduring platform that will be home to the leading disruptor brands that provide the new age digitally savvy consumer what she is looking for across Fashion & Lifestyle. With the backing of the Aditya Birla Group and the right profile of long-term investors we will bring in, we are confident of powering the growth of several brands that shape the next phase of digital commerce growth till 2030 and beyond. With a new age Digital first DNA, at TMRW, we will jointly create an ecosystem of the most-loved disruptor brands partnering closely with highly competent founders.\u201d<\/em><\/p>\n\n\n\n

TMRW will tap into the extensive range of capabilities and networks that the Aditya Birla Group and ABFRL ecosystems provide to emerging and disruptor brands.<\/p>\n","protected":false},"excerpt":{"rendered":"

Prashanth Aluru joins as CEO & Co-Founder of this newly launched venture Pune (P&V News Service) : Aditya Birla Group today announced the formal launch of its new \u2018House of Brands\u2019 entity\u2013 TMRW. This move is in line with the group\u2019s strategy to launch and back new-age digital ventures. TMRW, an Aditya Birla Group venture, […]<\/p>\n","protected":false},"author":1,"featured_media":6052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,38],"tags":[],"class_list":["post-6051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-technology"],"_links":{"self":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/6051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6051"}],"version-history":[{"count":1,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/6051\/revisions"}],"predecessor-version":[{"id":6053,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/6051\/revisions\/6053"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/media\/6052"}],"wp:attachment":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}