{"id":5078,"date":"2022-04-17T15:37:24","date_gmt":"2022-04-17T10:07:24","guid":{"rendered":"https:\/\/timesofpowerandvoice.com\/?p=5078"},"modified":"2022-04-17T15:37:48","modified_gmt":"2022-04-17T10:07:48","slug":"tvs-eurogrip-tyres-unveils-new-brand-campaign-whistle-through-every-turn","status":"publish","type":"post","link":"https:\/\/timesofpowerandvoice.com\/?p=5078","title":{"rendered":"<strong>TVS Eurogrip Tyres unveils new brand campaign \u2018Whistle Through Every Turn\u2019<\/strong>"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><strong>The campaign featuring MS Dhoni and other CSK players goes live on 12th April evening<\/strong><\/p>\n\n\n\n<p>Pune (P&amp;V News Service) : TVS Eurogrip, India\u2019s leading 2 &amp; 3-wheeler tyre brand, rolled out its new brand campaign \u2013\u00a0<strong>\u201cWhistle Through Every Turn\u201d-\u00a0<\/strong>building on its association with Chennai Super Kings. The campaign includes a set of three new advertising films that\u00a0accentuate\u00a0the positioning of the brand as The Bike Tyre Specialist.<\/p>\n\n\n\n<p>The films&nbsp;feature M S Dhoni as the main protagonist, narrating his gripping biking adventures to his teammates. The stories are woven with suspense and light-hearted humor,&nbsp;crafted to connect with the millennials.<\/p>\n\n\n\n<p>Commenting on the new campaign<strong>, Mr P. Madhavan<\/strong>,&nbsp;<strong>EVP \u2013 Sales &amp; Marketing, TVS Srichakra Limited,<\/strong>&nbsp;said,&nbsp;<em>\u201cOur last campaign \u2018<strong>Tame The Turns<\/strong>\u2019 was received well amongst our audience. We are happy to have woven this insight in an interesting way to create a set of #GrippingStories with CSK players.&nbsp;<\/em><em>Apart from TV and Digital advertising, the campaign includes on-ground activations and channel partner programmes.<\/em><em>\u201d&nbsp;<\/em>explained Mr. Madhavan<em>.<\/em><\/p>\n\n\n\n<p>Shot in a myriad of picturesque locales across India, three new 20 second brand films have been created exclusively for this campaign and will be aired during this IPL season to start with. The films are a beautiful concoction of interesting biking stories on one side while showcasing the high performance and quality of TVS Eurogrip Tyres on the other.\u00a0<\/p>\n\n\n\n<p><strong>Please find below the link to the new TVC:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"TVS Eurogrip | Ride through the mountains | Hindi\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/W-GdEpD4Bhk?wmode=transparent&amp;rel=0&amp;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"TVS Eurogrip | Adventure in the jungle | Hindi\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/ngZRv3I-yTo?wmode=transparent&amp;rel=0&amp;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"TVS Eurogrip | Racing through the rain | Hindi\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/G8BQZnOLpzk?wmode=transparent&amp;rel=0&amp;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The campaign featuring MS Dhoni and other CSK players goes live on 12th April evening Pune (P&amp;V News Service) : TVS Eurogrip, India\u2019s leading 2 &amp; 3-wheeler tyre brand, rolled out its new brand campaign \u2013\u00a0\u201cWhistle Through Every Turn\u201d-\u00a0building on its association with Chennai Super Kings. The campaign includes a set of three new advertising [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71],"tags":[],"class_list":["post-5078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/5078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5078"}],"version-history":[{"count":2,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/5078\/revisions"}],"predecessor-version":[{"id":5081,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/5078\/revisions\/5081"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/media\/5079"}],"wp:attachment":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}