Pune (Voice news service):- In a tribute to one of India\u2019s most ancient and spiritually resonant art traditions, Indriya, Aditya Birla Jewellery, has showcased India’s largest hand-painted Madhubani hoarding at the Boring Road Entrance in Patna, Bihar. This record-breaking achievement of a 1000 sq. ft. hand-painted hoarding is exemplary of Indriya’s deep-roots in Indian tradition while offering contemporary designs. The painting displays the sacred wedding of Lord Ram and Sita, the very stories that are celebrated in the brand\u2019s newly launched collection, Madhuragini.<\/p>\n
Created in collaboration with Indriya, Aditya Birla Jewellery with 12 traditional Madhubani artisans from the region over 15 days, the artwork was painted in real time using intricate linework,\u00a0mythological\u00a0motifs\u00a0and\u00a0culturally\u00a0significant\u00a0symbols\u00a0deeply\u00a0associated\u00a0with\u00a0the\u00a0art form. The hoarding also features Indriya\u2019s life-size jewellery artwork embedded within the composition, transforming the canvas into a sacred ornamental frame inspired by bridal adornment and ceremonial beauty.<\/p>\n
Madhuragini, Indriya\u2019s latest regional bridal jewellery collection is an ode to the visual vocabulary and symbolic richness of Madhubani art. The collection translates the intricate detailing,\u00a0layered\u00a0storytelling\u00a0and\u00a0sacred\u00a0motifs\u00a0of\u00a0the\u00a0art\u00a0form\u00a0into\u00a0bridal\u00a0jewellery\u00a0designed for the modern Indian bride.<\/p>\n
Speaking on the record- reaking initiative, Shantiswarup\u00a0Panda,\u00a0Head\u00a0of\u00a0Marketing\u00a0&\u00a0Visual Merchandising\u00a0at\u00a0Indriya\u00a0<\/strong>said,\u00a0\u201cBridal jewellery in India has always been deeply connected to cultural heritage. With the launch of Madhuragini, we wanted to create a moment that imbibed a sense of regional pride in a way that gracefully inspired by Bihar\u2019s rich heritage dating back to the kingdom of Mithila and the marriage of Lord Ram with Devi Sita. Creating one of India\u2019s largest Madhubani hoardings in Bihar itself was a conscious decision to honour the birthplace of the tradition while bringing visibility to the craftsmanship of local artisans an unprecedented scale. In today\u2019s landscape, meaningful cultural experiences create far deeper consumer connection than conventional launches, and this initiative reflects our philosophy of making heritage-led storytelling central to the Indriya brand journey.\u201d<\/em>\u00a0<\/em><\/p>\n By bringing together traditional artistry, large-scale craftsmanship and bridal storytelling, Indriya continues to champion India\u2019s diverse regional art forms while creating culturally rooted experiences that celebrate heritage in a contemporary and immersive manner.<\/p>\n","protected":false},"excerpt":{"rendered":" Pune (Voice news service):- In a tribute to one of India\u2019s most ancient and spiritually resonant art traditions, Indriya, Aditya Birla Jewellery, has showcased India’s largest hand-painted Madhubani hoarding at the Boring Road Entrance in Patna, Bihar. This record-breaking achievement of a 1000 sq. ft. hand-painted hoarding is exemplary of Indriya’s deep-roots in Indian tradition […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,44],"tags":[],"class_list":["post-24936","post","type-post","status-publish","format-standard","hentry","category-business","category-pune"],"_links":{"self":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/24936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=24936"}],"version-history":[{"count":1,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/24936\/revisions"}],"predecessor-version":[{"id":24937,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/24936\/revisions\/24937"}],"wp:attachment":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=24936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=24936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=24936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}