{"id":24212,"date":"2026-03-29T13:05:51","date_gmt":"2026-03-29T07:35:51","guid":{"rendered":"https:\/\/timesofpowerandvoice.com\/?p=24212"},"modified":"2026-03-29T13:05:51","modified_gmt":"2026-03-29T07:35:51","slug":"mastercard-selects-india-to-introduce-lifestyle-navigator-its-global-ai-powered-concierge-in-collaboration-with-makemytrips-myra","status":"publish","type":"post","link":"https:\/\/timesofpowerandvoice.com\/?p=24212","title":{"rendered":"Mastercard selects India to introduce \u2018Lifestyle Navigator\u2019, its global AI\u2011powered concierge, in collaboration with MakeMyTrip\u2019s Myra"},"content":{"rendered":"

Pune (Voice news service):- Mastercard announced the launch of \u2018Lifestyle Navigator\u2019<\/a>, an AI-powered travel and lifestyle concierge, in collaboration with MakeMyTrip, India\u2019s\u00a0leading online travel platform. It brings together MakeMyTrip\u2019s travel marketplace and content ecosystem and its\u00a0GenAI Trip Planning Assistant, Myra with\u00a0Mastercard\u2019s AI capabilities,\u00a0deepening personalization through curated travel experiences\u00a0and global network of offers.<\/p>\n

The solution represents Mastercard\u2019s first-ever global deployment of this white\u2011label platform, making India the first market worldwide and MakeMyTrip the first OTA partner. The launch comes at a time when India\u2019s travel ecosystem is expanding rapidly. According to the Mastercard Economics Institute\u2019s\u00a0Economic Outlook 2026<\/a>, the country is projected to lead major Asia Pacific economies, supported by strong domestic demand and accelerating digitization.<\/p>\n

Curated insights to discover hidden gems<\/strong><\/p>\n

Going beyond generic suggestions, Lifestyle Navigator draws on curated insights from food, culture, adventure, and retail specialists across key global destinations, while intelligently recommending the most relevant payment product to maximize each traveller\u2019s benefits and savings.<\/p>\n

Rajesh Magow, Co-founder and Group CEO, MakeMyTrip<\/strong>, said,\u00a0\u201cOur AI-powered Trip Planning Assistant, Myra, has been developed to convert data-led insights into personalized experiences that are timely and relevant for each traveller. We are very happy to collaborate with Mastercard to power the trip planning experience with Lifestyle Navigator, to provide a smooth experience for our travellers. I am hopeful that our travellers will find value in what we are building together.\u201d<\/p>\n

Gautam Aggarwal, President, India & South Asia, Mastercard<\/strong>, said, \u201cTravel is about the moments that make each journey special. With Lifestyle Navigator, we are entering a new era where discovery, planning and experiences come together through AI. By pairing Mastercard\u2019s global network of offers and privileges with MakeMyTrip\u2019s deep travel expertise, we\u2019re harnessing AI and data intelligence in a way that is practical, trusted and deeply contextual \u2013 helping consumers make better decisions while enabling a more connected, intelligent travel ecosystem in India.\u201d<\/p>\n

AI at the core<\/strong><\/p>\n

Powered by advanced AI and LLM capabilities, the Lifestyle Navigator assistant makes recommendations based on traveler intent, including destination preferences, travel companions and personal passions. It also brings together Mastercard\u2019s iconic Priceless Experiences, partner offers, and premium content from leading Indian and global travel influencers into one intelligent, LLM\u2011driven discovery interface, acting as a trusted companion that guides consumers before, during, and after their trip.<\/p>\n

Kaveri Khullar, Senior Vice President, Consumer Marketing & Sponsorships, Asia Pacific, Mastercard<\/strong>, said, \u201cThe future of travel planning isn\u2019t endless recommendations\u2014it\u2019s trusted intelligence. That insight led us to create Mastercard Lifestyle Navigator, a first-of-it\u2019s-kind platform that combines AI, the expertise of leading travel and lifestyle creators, and relevant offers from Mastercard\u2019s banking and merchant partners. The result is intelligence that travels with you\u2014like having a well-connected local in your pocket, guiding you seamlessly from inspiration to experience.\u201d<\/p>\n

\n

The Lifestyle Navigator will be available within MakeMyTrip platform later this year, bringing together Mastercard\u2019s AI\u2011driven capabilities within MakeMyTrip\u2019s GenAI Trip Planning Assistant, Myra. This launch marks a key milestone in the two companies\u2019 joint effort to elevate India\u2019s travel landscape by leveraging technology, intelligence, and collaboration to deliver more seamless, intuitive, and rewarding journeys for travelers.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pune (Voice news service):- Mastercard announced the launch of \u2018Lifestyle Navigator\u2019, an AI-powered travel and lifestyle concierge, in collaboration with MakeMyTrip, India\u2019s\u00a0leading online travel platform. It brings together MakeMyTrip\u2019s travel marketplace and content ecosystem and its\u00a0GenAI Trip Planning Assistant, Myra with\u00a0Mastercard\u2019s AI capabilities,\u00a0deepening personalization through curated travel experiences\u00a0and global network of offers. The solution represents […]<\/p>\n","protected":false},"author":1,"featured_media":24213,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,38],"tags":[],"class_list":["post-24212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pune","category-technology"],"_links":{"self":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/24212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=24212"}],"version-history":[{"count":1,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/24212\/revisions"}],"predecessor-version":[{"id":24214,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/24212\/revisions\/24214"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/media\/24213"}],"wp:attachment":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=24212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=24212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=24212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}