{"id":23813,"date":"2026-02-01T19:10:34","date_gmt":"2026-02-01T13:40:34","guid":{"rendered":"https:\/\/timesofpowerandvoice.com\/?p=23813"},"modified":"2026-02-01T19:10:34","modified_gmt":"2026-02-01T13:40:34","slug":"bridgestone-india-collaborates-with-punjabi-star-parmish-verma-for-music-led-consumer-outreach","status":"publish","type":"post","link":"https:\/\/timesofpowerandvoice.com\/?p=23813","title":{"rendered":"Bridgestone India collaborates with Punjabi Star Parmish Verma for Music-Led Consumer Outreach"},"content":{"rendered":"<p>A powerful cultural voice in North India, Parmish Verma brings not only mass appeal and authenticity but also a genuine passion for automobiles. A well\u2011known car enthusiast, his personal interest in safe mobility and responsible driving makes this association a seamless fit with Bridgestone\u2019s core values of performance, reliability, and safety.<\/p>\n<p>North India continues to be a critical growth region for Bridgestone India, driven by rising vehicle ownership and a young, aspirational consumer base. With music and popular culture significantly shaping brand affinity in the region, Parmish Verma emerges as a natural and influential choice for this partnership.<\/p>\n<p>As part of the association, Parmish Verma will collaborate with Bridgestone India as an artist, co\u2011creating music\u2011led storytelling, engaging narratives, and social\u2011media\u2011driven content for its campaigns.<\/p>\n<p>Commenting on the partnership, Mr. Rajiv Sharma, Executive Director, Sales &amp; Marketing, Bridgestone India, said: \u201cNorth India is a strategically important market for us. Parmish Verma\u2019s credibility and deep connection with audiences make him an ideal partner to represent Bridgestone. This collaboration enables us to engage meaningfully with young consumers who seek fresh, inspiring, and relatable brand experiences.\u201d<\/p>\n<p>Expressing his excitement, Parmish Verma said: \u201cBridgestone is a brand people trust for safety and performance. I\u2019m proud to be associated with an organisation that values quality and puts customers first. I look forward to connecting with audiences in a new and meaningful way through this partnership.\u201d<\/p>\n<p>With this association, Bridgestone India furthers its regional engagement strategy while strengthening its position as a trusted mobility solutions provider for consumers across the country. This partnership embodies the \u2018Emotion\u2019 value of the Bridgestone E8 Commitment, which reflects the company\u2019s promise to inspire excitement and bring joy through the world of mobility.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A powerful cultural voice in North India, Parmish Verma brings not only mass appeal and authenticity but also a genuine passion for automobiles. A well\u2011known car enthusiast, his personal interest in safe mobility and responsible driving makes this association a seamless fit with Bridgestone\u2019s core values of performance, reliability, and safety. North India continues to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23814,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,111,44],"tags":[],"class_list":["post-23813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-industrial","category-pune"],"_links":{"self":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/23813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23813"}],"version-history":[{"count":1,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/23813\/revisions"}],"predecessor-version":[{"id":23815,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/23813\/revisions\/23815"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/media\/23814"}],"wp:attachment":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}