The deployment covers over 350 LED screens, video walls, and digital displays across Cin\u00e9polis’s 101 cinemas in 63 cities spanning 23 states and Union Territories.<\/p>\n
Speaking about the partnership, Devang Sampat, Managing Director, Cin\u00e9polis India, said: ” Cinema environments offer advertisers access to audiences in a focused, lean-forward setting which is distinct from outdoor and transit media. As DOOH grows and advertisers look for environments beyond cluttered digital and social platforms, cinema offers a differentiated proposition to reach young and urban audiences. With this partnership we are looking at unlocking this opportunity while staying focused on our core business of exhibition.”<\/p>\n
According to the EY-FICCI M&E Report 2024, India’s out-of-home advertising segment reached \u20b95,920 crore in 2024, with digital OOH expected to grow from 12% to 17% of total OOH revenues by 2027.<\/p>\n
Virkaran Singh, Founder & Director, It’s Spotlight, said: \u201cCinema screens sit at the intersection of attention, intent, and experience, creating strong opportunities for brands to connect with a premium, highly engaged audience. This partnership allows advertisers to access a powerful yet largely untapped market, supported by programmatic capabilities, real-time analytics, and performance-linked execution across Cin\u00e9polis properties. With a presence across 23 states, brands can achieve national scale through a single buy with measurable results.\u201d<\/p>\n
Advertisers will have access to programmatic buying, campaign optimization, and performance metrics including impressions, audience profiles, and footfall data.<\/p>\n","protected":false},"excerpt":{"rendered":"
The deployment covers over 350 LED screens, video walls, and digital displays across Cin\u00e9polis’s 101 cinemas in 63 cities spanning 23 states and Union Territories. Speaking about the partnership, Devang Sampat, Managing Director, Cin\u00e9polis India, said: ” Cinema environments offer advertisers access to audiences in a focused, lean-forward setting which is distinct from outdoor and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,44],"tags":[],"class_list":["post-23584","post","type-post","status-publish","format-standard","hentry","category-entertainment","category-pune"],"_links":{"self":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/23584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23584"}],"version-history":[{"count":1,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/23584\/revisions"}],"predecessor-version":[{"id":23585,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/23584\/revisions\/23585"}],"wp:attachment":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}