{"id":21193,"date":"2025-06-22T19:36:19","date_gmt":"2025-06-22T14:06:19","guid":{"rendered":"https:\/\/timesofpowerandvoice.com\/?p=21193"},"modified":"2025-06-22T19:36:26","modified_gmt":"2025-06-22T14:06:26","slug":"indias-zero-sugar-market-just-got-a-new-leader-with-thums-up-xforce","status":"publish","type":"post","link":"https:\/\/timesofpowerandvoice.com\/?p=21193","title":{"rendered":"India\u2019s Zero-Sugar Market Just Got a New Leader with Thums Up Xforce"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Pune (Voice news service):-\u00a0<\/strong>Thums Up XForce, the latest sensation from the house of\u00a0India\u2019s iconic billion-dollar homegrown brand, Thums Up, has disrupted\u00a0the zero-sugar drinks category, bringing the most thunderous experience of consuming a zero-sugar beverage to the young consumers.\u00a0With over 100,000 pre-bookings before its official release,\u00a0Thums Up XForce created massive anticipation ahead of launch. Since its debut in March, it has already sold\u00a0a record-shattering two and a half-million-unit cases, swiftly claiming the top spot in India\u2019s Diet and Lite beverage category.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even after 50 years since its launch, Thums Up continues to bring disruption into the category with innovative launches and marketing strategies.&nbsp;Thums Up XForce is made for those who live by their own rules, the true trailblazers with a G.O.A.T mentality, always striving to outdo themselves.&nbsp;With its unmatched, bold taste and iconic fizz, Thums Up XForce embodies the brand\u2019s signature spirit of&nbsp;\u201c<strong>All Thunder,\u201d<\/strong>&nbsp;offering consumers the same Thums Up experience without any sugar or calories.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But XForce isn\u2019t only about what\u2019s inside the can. Sleek, modern, and instantly recognizable, its edgy, youthful design is a bold statement.&nbsp;The packaging captures the essence of Thums Up\u2019s adventurous personality, positioning Thums Up XForce as \u201c<strong>Thunder in a Can<\/strong>,\u201d a powerful symbol of the classic Thums Up confidence. It clearly conveys that this&nbsp;is a drink for those who live life at full volume, never settle for less and are always leveling up<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sumeli Chatterjee, Category Head \u2013 Sparkling Flavours, Coca-Cola India and Southwest Asia,<\/strong>&nbsp;said,&nbsp;<em>\u201c<\/em><em>Our strategy with Thums Up XForce is all about responding to changing consumer behaviors, especially the rising demand from young adults for bold, authentic experiences without settling or compromise. By innovating within our homegrown brand, we\u2019re extending Thums Up\u2019s legacy and stepping confidently into the fast-growing zero-sugar category. This consumer-first mindset helps us lead the market with a product that truly connects, while meeting the evolving lifestyle preferences of today\u2019s generation.\u201d<\/em><em><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since its market debut, Thums Up XForce is already making strides towards becoming India&#8217;s biggest beverage in Diet &amp; Lite beverage category. This remarkable achievement underscores the brand\u2019s ability to connect with consumers seeking bold flavor without compromise.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pune (Voice news service):-\u00a0Thums Up XForce, the latest sensation from the house of\u00a0India\u2019s iconic billion-dollar homegrown brand, Thums Up, has disrupted\u00a0the zero-sugar drinks category, bringing the most thunderous experience of consuming a zero-sugar beverage to the young consumers.\u00a0With over 100,000 pre-bookings before its official release,\u00a0Thums Up XForce created massive anticipation ahead of launch. Since its [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21194,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[157,138],"tags":[],"class_list":["post-21193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-drink","category-india"],"_links":{"self":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/21193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21193"}],"version-history":[{"count":1,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/21193\/revisions"}],"predecessor-version":[{"id":21195,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/21193\/revisions\/21195"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/media\/21194"}],"wp:attachment":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}