{"id":21132,"date":"2025-06-15T00:51:11","date_gmt":"2025-06-14T19:21:11","guid":{"rendered":"https:\/\/timesofpowerandvoice.com\/?p=21132"},"modified":"2025-06-15T00:51:25","modified_gmt":"2025-06-14T19:21:25","slug":"karan-johar-partners-with-oxylife-salon-professional-to-launch-the-new-range-of-facial-kits-with-a-bold-skinsurance-twist","status":"publish","type":"post","link":"https:\/\/timesofpowerandvoice.com\/?p=21132","title":{"rendered":"Karan Johar partners with Oxylife Salon Professional to launch the new range of facial kits with a bold \u201cSkinsurance\u201d twist."},"content":{"rendered":"\n

Pune: Dabur India\u2019s premium Salon Skincare brand,\u00a0Oxylife Salon Professional<\/strong>, has launched two advance facial treatment kits –\u00a0Intense Bright<\/strong>\u00a0and\u00a0Sensi-Care,\u00a0<\/strong>under its\u00a0Derma Essence Range<\/strong>, supported by a striking new campaign,\u00a0\u2018Skinsurance with Oxylife\u2019<\/strong>, led by renowned filmmaker & style icon\u00a0Karan Johar<\/strong>.<\/p>\n\n\n\n

The buzz culminated in a dramatic, confession-style video where Karan humorously addresses the rumors – only to reveal the twist: \u201cIt\u2019s not just any insurance. It\u2019s Skinsurance, your radiance insured by Oxylife\u201d.<\/strong><\/p>\n\n\n\n

At the heart of this campaign is a powerful idea: everything valuable in life deserves insurance – and what could be more valuable than your skin\u2019s radiance.  Thoughtfully formulated to restore and enhance natural radiance, Oxylife offers more than skincare. It\u2019s Skinsurance<\/em> – your skin\u2019s daily dose of protection, care, and radiant confidence. He highlights how Oxylife’s advanced facial treatments are a blend of science and nature, that make his skin feel “protected and well-cared-for.<\/p>\n\n\n\n

On his collaboration with Oxylife for the campaign, Karan Johar said: <\/strong>\u201cWhen I heard the word \u2018Skinsurance\u2019, I thought – now that\u2019s my kind of insurance! Radiance is an asset, and it deserves full coverage. I had a fabulous time lending my face (and my drama) to a campaign that fuses skincare with storytelling – and a whole lot of radiance.\u201d<\/em><\/p>\n\n\n\n

“With the launch of our new range of Advanced Facial Treatment Kits under the Oxylife Salon Professional portfolio, we are strategically expanding our presence in the premium salon skincare segment. This launch reaffirms our commitment to offering dermatologist-inspired, professional-grade solutions tailored to modern skincare needs. Karan Johar is the perfect face for our \u2018Skinsurance with Oxylife\u2019 campaign. His distinctive wit, flair, and cultural influence elevate this campaign beyond a traditional product launch – transforming it into a compelling narrative that sparks curiosity and fuels conversation. With this collaboration, Oxylife enters a bold new era of modern brand storytelling – where skincare meets storytelling, & innovation meets influence.” Mr<\/strong>.,<\/em> Abhishek Jugran<\/strong>, Executive Vice President, Marketing, Dabur India Ltd. Said.<\/p>\n\n\n\n

The new salon-exclusive facial kits promise dermatologist-inspired care, combining modern skincare science with results that offer instant and lasting radiance. To introduce the range, Oxylife deployed a bold, digital-first campaign that captured public imagination with viral whispers of Karan Johar \u201cinsuring his face.\u201d<\/p>\n\n\n\n

Mr. Virat Khanna, Head, Skin Care, Dabur India Ltd.<\/em><\/strong> added: “With the launch of our new Oxylife Salon Professional Facial Kits, the \u2018Skinsurance with Oxylife\u2019 campaign is set to redefine salon skincare by seamlessly blending high-performance products with culturally resonant storytelling. Our collaboration with Karan Johar adds a touch of glamour that sits well with the premium positioning of our facial kits. Powered by new-age ingredients known for their instant yet long-lasting results, our facial kits not only raise the bar for efficacy but also cater to the evolving skincare needs of today\u2019s discerning consumers.” <\/em><\/p>\n\n\n\n

\u201cWith a strong focus on digital storytelling, the \u2018Skinsurance with Oxylife\u2019 campaign allowed us to connect with skincare-savvy audiences through platforms they trust and content they love. From meme culture, Bollywood pages to influencer engagement, every touchpoint was designed to spark conversation and drive relevance for Oxylife among today\u2019s digitally native beauty consumers\u201d. Ms. Jasleen Kohli, Digital Lead, Home & Personal Care, Dabur India Ltd. <\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Pune: Dabur India\u2019s premium Salon Skincare brand,\u00a0Oxylife Salon Professional, has launched two advance facial treatment kits –\u00a0Intense Bright\u00a0and\u00a0Sensi-Care,\u00a0under its\u00a0Derma Essence Range, supported by a striking new campaign,\u00a0\u2018Skinsurance with Oxylife\u2019, led by renowned filmmaker & style icon\u00a0Karan Johar. The buzz culminated in a dramatic, confession-style video where Karan humorously addresses the rumors – only to reveal […]<\/p>\n","protected":false},"author":1,"featured_media":21133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,80],"tags":[],"class_list":["post-21132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-health"],"_links":{"self":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/21132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21132"}],"version-history":[{"count":1,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/21132\/revisions"}],"predecessor-version":[{"id":21134,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/21132\/revisions\/21134"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/media\/21133"}],"wp:attachment":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}