Concept Hospitality Private Limited<\/a> (CHPL) in India, a key growth market for Marriott. Established in 1996 by Param Kannampilly, CHPL, is one of India\u2019s leading hotel management companies with a portfolio of six brands and over 100 hotels operating in 90 locations. Under the strategic agreement between CHPL and Marriott, CHPL’s flagship brands\u2014The Fern, The Fern Residency, and The Fern Habitat\u2014will affiliate with Series by Marriott on an exclusive basis across India and Marriott will make a small equity investment in CHPL. The Fern portfolio is currently comprised of 84 open properties and 31 executed pipeline deals, totaling 115 properties and approximately 8,000 rooms. Fern properties are expected to join Marriott\u2019s portfolio in India over time following discussions with the third-party hotel owners and execution of long-term franchise agreements with those owners. CG Hospitality, the hospitality division of the multi-national conglomerate CG Corp Global, is the majority stakeholder in CHPL.<\/p>\n\n\n\n\u201cSeries by Marriott furthers Marriott\u2019s commitment to delivering lodging offerings in the right place at the right price with basics done well,\u201d said Anthony Capuano, President and CEO of Marriott International. \u201cCreating a new, regional collection brand will further Marriott\u2019s reach among value-conscious travelers, provide additional choice for our existing Marriott Bonvoy members and guests, and offer more affiliation opportunities for local owners.<\/p>\n\n\n\n
\u201cWe are thrilled to launch Series by Marriott through our founding deal with CHPL. This deal will help meaningfully expand Marriott\u2019s leading position in India, a key market for the company. We see this multi-unit conversion deal as a strong foundation as we look to accelerate growth of the Series by Marriott collection in additional markets around the world. The Fern portfolio throughout India is highly regarded and CHPL\u2019s commitment to operational excellence and meeting the needs of regional travelers embodies the spirit of the Series by Marriott brand,\u201d said Capuano.<\/p>\n\n\n\n
\u201cIndia is one of Marriott\u2019s most dynamic and strategic markets, making it the ideal launchpad for Series by Marriott,\u201d said Rajeev Menon, President, Asia Pacific excluding China, Marriott International. \u201cOur founding deal with CHPL allows us to scale purposefully with a trusted local brand that resonates with regional travelers. This collaboration combines CHPL\u2019s deep market knowledge with Marriott\u2019s global platform\u2014broadening access to quality hospitality and unlocking strong growth potential across the country. Launching Series by Marriott in India reflects the region\u2019s critical role in our long-term growth strategy.\u201d<\/strong><\/p>\n\n\n\n\u201cThrough our majority stake in CHPL, we\u2019ve nurtured The Fern brands as standard-bearers for eco-sensitive, high-quality hospitality in India. Being part of Series by Marriott will allow us to amplify our reach. The Fern brands are expected to benefit not only from the Marriott Bonvoy loyalty program and global distribution systems, but also from strategic growth opportunities,\u201d said Dr. Binod Chaudhary, Chairman of CG Corp Global.<\/p>\n\n\n\n
\u201cWe are thrilled to partner with the world’s largest hospitality company in driving a new era of growth in India\u2019s midscale segment. Our vision is to unlock the immense potential of Tier 2 and Tier 3 cities, as well as lesser-known destinations across India that are rich in culture, heritage, and opportunity. This strategic collaboration underscores our commitment to expanding access to quality hospitality, fostering local economies, and meeting the rising demand for sustainable, comfortable, and accessible stays in emerging markets,\u201d said Param Kannampilly, Chairman, Concept Hospitality Private Limited.<\/p>\n","protected":false},"excerpt":{"rendered":"
Pune (Voice News Service): Marriott International, Inc. (Nasdaq: MAR) announced the global launch of its new collection brand for the midscale and upscale lodging segments\u2014Series by Marriott\u2122\u2014as the company continues to expand its lodging offerings around the world. Series by Marriott is expected to expand Marriott\u2019s global presence by bringing well-established regionally created brands and […]<\/p>\n","protected":false},"author":1,"featured_media":20898,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,107,24],"tags":[],"class_list":["post-20897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-hotel","category-international"],"_links":{"self":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/20897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20897"}],"version-history":[{"count":1,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/20897\/revisions"}],"predecessor-version":[{"id":20899,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/20897\/revisions\/20899"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/media\/20898"}],"wp:attachment":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}