{"id":20775,"date":"2025-05-12T00:00:20","date_gmt":"2025-05-11T18:30:20","guid":{"rendered":"https:\/\/timesofpowerandvoice.com\/?p=20775"},"modified":"2025-05-12T00:00:28","modified_gmt":"2025-05-11T18:30:28","slug":"lux-cozi-steps-boldly-into-womens-wear-with-pynk-a-new-chapter-in-comfort-and-confidence-from-lux-industries","status":"publish","type":"post","link":"https:\/\/timesofpowerandvoice.com\/?p=20775","title":{"rendered":"Lux Cozi steps boldly into Women\u2019s Wear with Pynk &#8211; A new chapter in comfort and confidence from Lux Industries"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><u>Pune (Voice news service):-<\/u>\u00a0Lux Industries Limited, (BSE: 539542 | NSE: LUXIND)\u00a0<\/strong>a trusted name in Indian hosiery for over five decades, proudly announced, foray into women\u2019s wear with the launch of Pynk\u2014a brand that reflects the dynamic rhythm of today\u2019s woman. Drawing from its legacy of quality craftsmanship, Lux Cozi now brings that same promise to the evolving world of women\u2019s apparel. Inspired by the idea of fluid femininity,\u00a0<strong>Pynk is not just a brand &#8211; it is a mindset<\/strong>. At its heart lies a powerful belief: that every woman deserves to move freely through life, seamlessly blending ambition, love, and self-expression. With products that are thoughtfully designed and meticulously crafted, Pynk celebrates the art of balance\u2014between work and play, strength and softness, ambition and emotion. To this effect, the brand has launched a new TVC and taken on board Actor\u00a0<strong>Shraddha Kapoor as the brand ambassador<\/strong>\u00a0and launched a 360-degree campaign titled\u00a0<strong>Work. Pynk. Play.\u00a0<\/strong>which has been created by<strong>\u00a0Rediffusion Brand Solutions Pvt. Ltd.\u00a0<\/strong>and directed by\u00a0<strong>Abhishek Varman<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"478\" src=\"https:\/\/timesofpowerandvoice.com\/wp-content\/uploads\/2025\/05\/Snapshots_4-1024x478.jpg\" alt=\"\" class=\"wp-image-20777\" srcset=\"https:\/\/timesofpowerandvoice.com\/wp-content\/uploads\/2025\/05\/Snapshots_4-1024x478.jpg 1024w, https:\/\/timesofpowerandvoice.com\/wp-content\/uploads\/2025\/05\/Snapshots_4-300x140.jpg 300w, https:\/\/timesofpowerandvoice.com\/wp-content\/uploads\/2025\/05\/Snapshots_4-768x359.jpg 768w, https:\/\/timesofpowerandvoice.com\/wp-content\/uploads\/2025\/05\/Snapshots_4-1536x717.jpg 1536w, https:\/\/timesofpowerandvoice.com\/wp-content\/uploads\/2025\/05\/Snapshots_4.jpg 1914w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mr. Ashok Kumar Todi, Chairman, Lux Industries,&nbsp;<\/strong>stated, \u201cAt Lux Industries, we have always believed in anticipating market shifts and evolving with consumer aspirations. The launch of Pynk marks a significant milestone in our growth journey &#8211; bringing our trusted legacy into the fast-growing women\u2019s wear category. With Pynk, we aim to establish a powerful new vertical within the Lux Cozi portfolio. It reflects our strategic intent to build meaningful brands for a new India.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Speaking on the association &amp; the launch of the new range from Pynk,&nbsp;<strong>Mr. Saket Todi, Executive Director, Lux Industries<\/strong>&nbsp;said \u201cWith Pynk, we are building more than just another product line, it is an ultimate mix of core and fashion, which makes our product range a benchmark in the industry. Backed by our five-decade legacy in hosiery and deep market insights, we see Pynk as a strategic growth engine that will help us unlock new consumer segments and drive \u20b9800 crore in revenue over the next five years. We have 20 varieties of products under Pynk currently and within 5 months we have a target of 100 varieties. We are creating a movement rooted in comfort, confidence, and contemporary design for the modern Indian woman. The design language, the advertisements are an industry first. Pynk will echo the emotions of every girl and their bond with their mothers in different stages of life. With every stitch, every silhouette, we have tried to echo her journey. Pynk is about celebrating her choices, her confidence, and most importantly, her comfort. It is a bold yet natural extension of our journey, and a reflection of Lux Cozi\u2019s ability to evolve with the aspirations of India.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand ambassador, Shraddha Kapoor on her association with Lux Cozi Pynk<\/strong>, \u201cI am thrilled to be a part of the Lux Cozi Pynk journey. Whether I am heading to a shoot or just spending time with myself or my friends, I want to feel good about what I wear\u2014and that is what Pynk is all about. It is comfort that moves with you, style that speaks for you. I love how it blends everyday ease with a sharp, modern vibe. It is more than fashion\u2014it is a statement.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With a marketing investment attuned to INR 27 crores, Pynk will hit around 1600 movie screens across the country. Followed by television commercials, digital, innovative hoardings, airports life size Shraddha Kapoor glow screens. Besides engaging around 600 social media influencers to promote the brand. The price range for Pynk will be competitive between&nbsp;<strong>INR 500 \u2013 INR 999<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pune (Voice news service):-\u00a0Lux Industries Limited, (BSE: 539542 | NSE: LUXIND)\u00a0a trusted name in Indian hosiery for over five decades, proudly announced, foray into women\u2019s wear with the launch of Pynk\u2014a brand that reflects the dynamic rhythm of today\u2019s woman. Drawing from its legacy of quality craftsmanship, Lux Cozi now brings that same promise to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20776,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71],"tags":[],"class_list":["post-20775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/20775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20775"}],"version-history":[{"count":1,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/20775\/revisions"}],"predecessor-version":[{"id":20778,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/20775\/revisions\/20778"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/media\/20776"}],"wp:attachment":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}