{"id":20293,"date":"2025-03-23T02:07:23","date_gmt":"2025-03-22T20:37:23","guid":{"rendered":"https:\/\/timesofpowerandvoice.com\/?p=20293"},"modified":"2025-03-23T02:07:34","modified_gmt":"2025-03-22T20:37:34","slug":"my11circle-brings-fans-closer-to-the-action-with-its-latest-tata-ipl-2025-campaign-circle-mein-aaja","status":"publish","type":"post","link":"https:\/\/timesofpowerandvoice.com\/?p=20293","title":{"rendered":"My11Circle Brings Fans Closer to the Action with Its Latest TATA IPL 2025 Campaign, \u2018Circle Mein Aaja\u2019"},"content":{"rendered":"\n<p><strong>Pune (Voice news service):-\u00a0<\/strong>As the excitement for TATA IPL 2025 builds up, My11Circle, a leading fantasy sports platform of Games24x7, is set to amplify the excitement with its latest campaign,\u00a0<strong>\u2018Circle Mein Aaja\u2019<\/strong>. With this campaign, My11Circle continues to redefine user engagement with an immersive experience, brand ambassadors, and invites players at the heart of the action.<\/p>\n\n\n\n<p>Speaking on the launch,&nbsp;<strong>Mr. Saroj Panigrahi, Chief Operating Officer, Games24x7,<\/strong>&nbsp;said,&nbsp;<em>\u201cEverything we do is centered around our users and their love for the game. We continuously innovate to make our platform more immersive and rewarding for players.<\/em><\/p>\n\n\n\n<p><em>TATA IPL is more than just a tournament \u2014 it\u2019s an emotion that unites millions, and with our latest campaign, we\u2019re taking that passion to the next level. By tapping into nostalgia and fan-favorite moments in a fresh, dynamic way, we\u2019re creating an experience that transports users into the ultimate fantasy cricket universe. Our comprehensive 360-degree marketing strategy \u2014 spanning strategic partnerships on and off the field, including TV, digital, and beyond \u2014 is designed to deepen user engagement throughout the IPL season and strengthen our brand.\u201d<\/em><\/p>\n\n\n\n<p><strong>\u2018Circle Mein Aaja\u2019 \u2013 Bringing Fans Closer to the IPL Action<\/strong><\/p>\n\n\n\n<p>The \u2018Circle Mein Aaja\u2019 campaign is brought to life through six engaging ad films, each headlined by a cricketing superstar. The campaign features My11Circle&#8217;s existing brand ambassadors and cricket sensations such as&nbsp;<strong>Sourav Ganguly, Shubman Gill, Mohammed Siraj, Ruturaj Gaikwad, Rinku Singh, and Yashasvi Jaiswal<\/strong>. Conceptualized by&nbsp;<strong>Vasan Bala<\/strong>&nbsp;and brought to life by the&nbsp;creative agency The Script Room, each film in the campaign presents a unique and surreal moment where a player is unexpectedly transported into a fan\u2019s fantasy team.<\/p>\n\n\n\n<p>My11Circle has further strengthened its ambassador lineup by onboarding an exciting mix of international and domestic players, including&nbsp;<strong>Phil Salt, Marco Jansen, Travis Head, Nicholas Pooran, Trent Boult,<\/strong>&nbsp;and<strong>&nbsp;T. Natarajan<\/strong>. These players will also appear in the \u2018Circle Mein Aaja\u2019 campaign, enhancing its star-studded appeal.<\/p>\n\n\n\n<p>Bringing a 90s classic back to life, the campaign features a reimagined version of \u201c<em>Aaja Meri Gaadi Mein Baith Jaa<\/em>,\u201d the beloved melody originally sung by Anu Malik. For this campaign, the legendary composer has specially recorded a fresh rendition, \u201c<em>Aaja Mere Circle Mein Aaja<\/em>\u201d, which serves as a nostalgic and catchy soundtrack that stays with the audience long after the film ends.<\/p>\n\n\n\n<p>As a 360-degree marketing campaign, \u2018Circle Mein Aaja\u2019 will be launched across television, OTT and social media channels, further amplified through collaborations with renowned celebrities like Saurabh Shukla, Rannvijay Singha, Abhishek Banerjee, Durgesh Kumar&nbsp;to maximize reach and engagement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pune (Voice news service):-\u00a0As the excitement for TATA IPL 2025 builds up, My11Circle, a leading fantasy sports platform of Games24x7, is set to amplify the excitement with its latest campaign,\u00a0\u2018Circle Mein Aaja\u2019. With this campaign, My11Circle continues to redefine user engagement with an immersive experience, brand ambassadors, and invites players at the heart of the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20294,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,13],"tags":[],"class_list":["post-20293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-bs-sport"],"_links":{"self":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/20293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20293"}],"version-history":[{"count":1,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/20293\/revisions"}],"predecessor-version":[{"id":20295,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/20293\/revisions\/20295"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/media\/20294"}],"wp:attachment":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}