{"id":20186,"date":"2025-03-09T00:36:20","date_gmt":"2025-03-08T19:06:20","guid":{"rendered":"https:\/\/timesofpowerandvoice.com\/?p=20186"},"modified":"2025-03-09T00:36:25","modified_gmt":"2025-03-08T19:06:25","slug":"castrol-india-relaunches-castrol-activ-with-a-new-campaign-featuring-shah-rukh-khan","status":"publish","type":"post","link":"https:\/\/timesofpowerandvoice.com\/?p=20186","title":{"rendered":"Castrol India relaunches Castrol Activ with a new campaign featuring Shah Rukh Khan"},"content":{"rendered":"\n

Pune (Voice news service):-\u00a0<\/strong>Castrol India Limited, the country\u2019s leading lubricant manufacturer, has relaunched Castrol Activ, its flagship two-wheeler engine oil brand.\u00a0Castrol Activ is the category leader in India\u2019s two-wheeler engine oil market.\u00a0As part of the relaunch, Castrol Activ has seen a product upgrade (API SN) and a packaging refresh with Shah Rukh Khan on the pack label. The campaign takes Castrol Activ\u2019s promise of\u00a03X protection<\/strong>\u00a0to the next level by ensuring protection against engine overheating.<\/p>\n\n\n\n

Addressing the growing need for heat protection<\/strong><\/p>\n\n\n\n

India has nearly 235 million two-wheelers on the road (source: Kline). In 2024 two-wheeler sales in India grew by 14.8% (including EVs) adding nearly 20 million two-wheelers through the year. As urban and rural mobility increases so do challenges like extreme heat and stop-and-go traffic. Engine overheating is a major concern for riders, especially during peak summer months, affecting both bike performance and rider comfort.<\/p>\n\n\n\n

Castrol Activ\u2019s new Actibond\u2122 Technology provides 50% better wear protection at start-up (vs API SN standard), offering enhanced protection across different riding conditions, including city traffic, highways, and off-road terrains. The 3X protection promise ensures performance across:<\/p>\n\n\n\n

    \n
  1. Start-up: Protects the engine from excessive wear upon start.<\/li>\n\n\n\n
  2. Running: Fights against oil thickening under tough conditions to help dissipate heat better<\/li>\n\n\n\n
  3. Shutdown: Protects the engine from corrosion when turned off.<\/li>\n<\/ol>\n\n\n\n

    \u201cOverheating is a key biker pain point which is especially relevant for India where summers are harsh and long commutes can put excess stress on the engine.\u201d said Rohit Talwar, Vice President & Head of Marketing, Castrol India<\/strong>. \u201cThis campaign not only reinforces Castrol Activ\u2019s promise of 3X protection but also deepens our connection with bikers across the country by singularly addressing one of their biggest pain points.\u201d <\/em><\/p>\n\n\n\n

    Campaign and availability<\/strong><\/p>\n\n\n\n

    To support the relaunch, Castrol India has rolled out a new marketing campaign, #GarmiMeinBhi3xProtection<\/em><\/strong>,<\/a> featuring Bollywood star and brand ambassador Shah Rukh Khan. In the TVC, set in the heat-scorched landscapes of Rajasthan, Khan plays a determined cop in pursuit of criminals. As the chase intensifies, his bike\u2014protected by Castrol Activ\u2014endures the extreme conditions, while the rival bike, powered by ordinary engine oil, overheats and stalls.<\/p>\n\n\n\n

    \u201cThe heat can be relentless, whether you\u2019re chasing criminals on screen or navigating real-life traffic<\/em>,\u201d said Shah Rukh Khan<\/strong>. \u201cCastrol Activ\u2019s 3X protection ensures that engines stay cool and bike keeps moving. It\u2019s been great to collaborate with Castrol on this campaign, bringing this excellent product to life in a way that connects with every rider in India.<\/em>\u201d<\/p>\n\n\n\n

    The campaign, conceptualised and executed by Ogilvy India, has been released in 10 languages and deployed across digital platforms, print, and outdoor media. Additional marketing initiatives include influencer collaborations and social media engagement. The TVC will debut during the broadcast of the Champions Trophy final on Sunday. Mechanics are the key opinion leaders in this category and to bring this campaign alive, Castrol India will conduct Baadshah Mechanic Jalsas across 40 cities pan-India engaging with over 30k mechanics directly, to further strengthen mechanic advocacy and preference.<\/p>\n\n\n\n

    \u201cThe story of Castrol Activ is a simple yet powerful one\u2014protection in extreme conditions. And who better to embody this than Shah Rukh Khan? His on-screen presence, combined with the product\u2019s reinforced promise, makes for an impactful narrative<\/em>,\u201d said Sukesh Nayak, Chief Creative Officer, Ogilvy India<\/strong>. \u201cThrough this campaign, we\u2019ve blended product functionality with strong storytelling to create something that will resonate with millions of bikers.<\/em>\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

    Pune (Voice news service):-\u00a0Castrol India Limited, the country\u2019s leading lubricant manufacturer, has relaunched Castrol Activ, its flagship two-wheeler engine oil brand.\u00a0Castrol Activ is the category leader in India\u2019s two-wheeler engine oil market.\u00a0As part of the relaunch, Castrol Activ has seen a product upgrade (API SN) and a packaging refresh with Shah Rukh Khan on the […]<\/p>\n","protected":false},"author":1,"featured_media":20187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,71,44],"tags":[],"class_list":["post-20186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bollywood","category-business","category-pune"],"_links":{"self":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/20186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20186"}],"version-history":[{"count":1,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/20186\/revisions"}],"predecessor-version":[{"id":20188,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/20186\/revisions\/20188"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/media\/20187"}],"wp:attachment":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}