{"id":19848,"date":"2025-02-10T01:05:30","date_gmt":"2025-02-09T19:35:30","guid":{"rendered":"https:\/\/timesofpowerandvoice.com\/?p=19848"},"modified":"2025-02-10T01:05:34","modified_gmt":"2025-02-09T19:35:34","slug":"toyota-kirloskar-motor-expands-road-safety-commitment-with-successful-conclusion-of-toyota-safety-education-programme-in-delhi","status":"publish","type":"post","link":"https:\/\/timesofpowerandvoice.com\/?p=19848","title":{"rendered":"Toyota Kirloskar Motor Expands Road Safety Commitment with Successful Conclusion of Toyota Safety Education Programme in Delhi"},"content":{"rendered":"\n

Pune (Voice News Service):\u00a0<\/strong>Reinforcing its commitment to road safety, Toyota Kirloskar Motor (TKM) today successfully concluded its flagship initiative, the\u00a0Toyota Safety Education Programme (TSEP) \u2013\u00a0“Road Safety \u2013 My Right, My Responsibility<\/em><\/strong>“\u2014<\/em>\u00a0at KV No. 2 Cantonment, Dr. Sarvapalli Auditorium, Delhi. This impactful event was graced by Chief Guest\u00a0Mr. Rajnesh Singh \u2013 Director, Ministry of Heavy Industries\u00a0<\/strong>alongside esteemed Guest of Honour\u00a0Mr. S.K. Singh, Deputy Commissioner of Police (Traffic)<\/strong>\u00a0and TKM’s senior leadership, including\u00a0Mr. Vikram Gulati, Country Head and Executive Vice President – Corporate Affairs and Governance, Toyota Kirloskar Motor<\/strong>.<\/p>\n\n\n\n

Designed to instil a sense of responsibility among young road users, TSEP actively engages school children, empowering them to become road safety ambassadors within their communities. This initiative is part of TKM’s broader vision to achieve zero road fatalities by nurturing future generations to adopt safer and more responsible road usage.<\/p>\n\n\n\n

Building on the success of TSEP Batch 1 in Bangalore and today\u2019s event in Delhi, TSEP will continue its expansion with sessions scheduled for Batch 2 in Bangalore on 8th February and Mumbai on 11th February. In 2025, the program aims to reach over 70,000 students<\/strong> and 600 teachers<\/strong> across 140 schools<\/strong>, demonstrating TKM’s unwavering commitment to nationwide road safety education.<\/p>\n\n\n\n

A highlight of the event was the creative involvement of students in engaging activities such as poster-making, skits, songs, Mad Ads, and fact-based video presentations. These interactive sessions offered a platform for students to showcase innovative solutions for promoting road safety, making the learning experience both enriching and enjoyable. The event also featured award ceremonies recognizing the exceptional efforts of participants in advancing road safety awareness.<\/p>\n\n\n\n

The program\u2019s measurable impact is evident, with participant awareness levels rising from 39% to 60%<\/strong> underscoring TSEP’s effectiveness in instilling vital road safety knowledge and fostering positive behavioural change. To sustain momentum, each participating school established dedicated Road Safety Clubs led by teachers, fostering peer-to-peer learning and ongoing student engagement. These clubs have become pivotal in sustaining road safety initiatives within school communities.<\/p>\n\n\n\n

TKM’s holistic “Real World Safety”<\/em><\/strong> approach integrates safe vehicle manufacturing, user education, and traffic environment improvements to tackle India’s road safety challenges. Since its inception in 2007, TSEP has impacted over 800,000 students nationwide<\/strong>, leveraging its “Child to Community”<\/em><\/strong> model to encourage students to become proactive advocates for road safety within their families and communities.<\/p>\n\n\n\n

TSEP employs a distinctive and impactful ABC Approach<\/strong>:<\/p>\n\n\n\n

\u00b7         A<\/strong>wareness: Raising awareness about road safety rules.<\/p>\n\n\n\n

\u00b7         B<\/strong>ehavioural Change: Encouraging positive behavioural shifts.<\/p>\n\n\n\n

\u00b7         C<\/strong>ampaigns: Engaging communities through innovative campaigns.<\/p>\n\n\n\n

This comprehensive framework nurtures responsible behaviour and a lifelong commitment to safer road practices. Additionally, TSEP empowers educators by providing structured road safety training, enabling teachers to effectively guide students. The program also advocates for integrating road safety education into school curricula, ensuring sustained learning and lasting community impact.<\/p>\n\n\n\n

Present at the occasion, the Chief Guest \u2013 Mr. Rajnesh Singh \u2013 Director, Ministry of Heavy Industries said,<\/strong> \u201cRoad safety is a critical concern in India, and it is imperative that we address it through sustained and impactful educational initiatives. Toyota Kirloskar Motor\u2019s Safety Education Programme is a commendable step in this direction, engaging young minds to become ambassadors of road safety within their communities. By instilling the right knowledge and behaviours at an early age, we are not only shaping responsible citizens but also contributing significantly to the vision of safer roads across the nation. I am confident that programs like TSEP will inspire more organisations to take active roles in promoting road safety.\u201d<\/em><\/p>\n\n\n\n

Speaking at the event, the Guest of Honour \u2013 Mr. S.K. Singh, Deputy Commissioner of Police (Traffic) said,<\/strong> \u201cEnsuring road safety requires collective responsibility, and education plays a pivotal role in shaping responsible road users from an early age. Toyota Kirloskar Motor\u2019s Safety Education Programme is a remarkable initiative that empowers students to become proactive advocates for road safety, extending its impact beyond schools into communities. The enthusiasm and creativity displayed by these young minds today are truly inspiring, and I commend Toyota for its unwavering commitment to making India\u2019s roads safer. By nurturing awareness, fostering behavioural change, and driving community engagement, this program is paving the way for a safer and more responsible future.\u201d<\/em><\/p>\n\n\n\n

Sharing his thoughts<\/strong>, Mr. Vikram Gulati, <\/strong>Country Head and Executive Vice President – Corporate Affairs and Governance, Toyota Kirloskar Motor said, <\/strong>\u201cAt Toyota Kirloskar Motor, safety is not just a priority\u2014it is a core value. Being part of the automobile industry, our focus is not only on manufacturing safe cars but also on ensuring people\u2019s safety on roads. Through the Toyota Safety Education Programme, we aim to nurture responsible road behaviour among the youth, driving a long-term impact in building safer communities. The overwhelming participation and creativity displayed by the students today reaffirm our belief in the power of education to bring about meaningful change. Our vision is to build a culture where safety is second nature to every individual, and I believe that by educating the youth today, we are building a safer tomorrow.\u201d<\/em><\/p>\n\n\n\n

TKM extends its sincere appreciation to all partner schools, teachers, and students whose unwavering support and creative contributions have significantly amplified the program\u2019s outreach. Since 2001, Toyota Kirloskar Motor has been deeply engaged in community development through diverse initiatives in Education, Environment, Road Safety, Skill Development, Health, Hygiene, and Disaster Management. Through these sustained efforts, TKM has positively impacted over 2.3 million lives, reaffirming its commitment to fostering safer, healthier, and more empowered communities across India.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pune (Voice News Service):\u00a0Reinforcing its commitment to road safety, Toyota Kirloskar Motor (TKM) today successfully concluded its flagship initiative, the\u00a0Toyota Safety Education Programme (TSEP) \u2013\u00a0“Road Safety \u2013 My Right, My Responsibility“\u2014\u00a0at KV No. 2 Cantonment, Dr. Sarvapalli Auditorium, Delhi. This impactful event was graced by Chief Guest\u00a0Mr. Rajnesh Singh \u2013 Director, Ministry of Heavy Industries\u00a0alongside […]<\/p>\n","protected":false},"author":1,"featured_media":19849,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,111],"tags":[],"class_list":["post-19848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-industrial"],"_links":{"self":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/19848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19848"}],"version-history":[{"count":1,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/19848\/revisions"}],"predecessor-version":[{"id":19850,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/19848\/revisions\/19850"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/media\/19849"}],"wp:attachment":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}