{"id":19029,"date":"2024-12-01T16:04:25","date_gmt":"2024-12-01T10:34:25","guid":{"rendered":"https:\/\/timesofpowerandvoice.com\/?p=19029"},"modified":"2024-12-01T16:04:27","modified_gmt":"2024-12-01T10:34:27","slug":"the-best-time-to-start-retirement-planning-is-now-says-hdfc-lifes-latest-campaign","status":"publish","type":"post","link":"https:\/\/timesofpowerandvoice.com\/?p=19029","title":{"rendered":"The Best Time to Start Retirement Planning is Now\u201d, Says HDFC Life\u2019s Latest Campaign"},"content":{"rendered":"\n

Pune (Voice news service):-\u00a0<\/strong>HDFC Life, one of India\u2019s leading insurers, has unveiled its latest campaign focused on the critical need for timely\u00a0retirement planning<\/a>. The growing elderly population in India coupled with rising life expectancy due to advancements in healthcare and improved standards of living, makes retirement planning imperative.<\/p>\n\n\n\n

With individuals projected to require 30 years of income post-retirement by 2050*, early and strategic retirement planning is essential. Despite recognising the importance of starting early, many Indians face a significant gap between intent and action. Alarmingly, 90% of individuals, above the age of 50 years, regret having delayed their retirement planning**.<\/p>\n\n\n\n

HDFC Life\u2019s latest campaign highlights a common barrier leading to postponement of retirement planning. Parents usually prioritise financial commitments such as home loan repayments, children\u2019s education, or immediate family needs over their own retirement planning. This postponement diminishes the retirement corpus, as late planning offers limited time for wealth accumulation.<\/p>\n\n\n\n

HDFC Life\u2019s new campaign leverages a relatable milestone \u2013 a child\u2019s departure for college – as a pivotal moment for parents to begin their retirement planning journey. The campaign aims to create awareness about the need to secure one\u2019s financial future while balancing familial responsibilities.<\/p>\n\n\n\n

Speaking about the campaign, Vishal Subharwal \u2013 Group Head Strategy & Chief Marketing Officer – HDFC Life said,<\/strong> \u201cThe risk of outliving one\u2019s savings is one of the biggest concerns that individuals face during their lifetime. The solution lies in starting retirement planning early to harness the power of compounding. Very often, in India, this is postponed by individuals until their children\u2019s future is secured. Our main message through this campaign is that an individual needs to start planning early for their golden years and the best time is now.\u201d<\/p>\n\n\n\n

Adding further, Vikram Pandey \u2013 Chief Creative Officer Leo Burnett, South Asia said,<\/strong> \u201cOften it isn\u2019t until their mid fifties that people realise they haven\u2019t planned enough for their retirement, and then it gets too late. In this campaign for HDFC Life<\/a>, through the story of the couple who are transitioning to a new phase in life as they deal with an empty nest, we wanted to reiterate that this is also a time to shift your financial priorities, as you set your sights toward retirement and funding the next chapter of your life. And who better than HDFC Life to plan this with.\u201d<\/p>\n\n\n\n

The campaign has been launched across diverse platforms, including television, digital, and other mass media, ensuring maximum reach and impact.<\/p>\n\n\n\n

HDFC Life continues to advocate for financial literacy and awareness, emphasising the importance of proactive retirement planning in today\u2019s dynamic economic landscape.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pune (Voice news service):-\u00a0HDFC Life, one of India\u2019s leading insurers, has unveiled its latest campaign focused on the critical need for timely\u00a0retirement planning. The growing elderly population in India coupled with rising life expectancy due to advancements in healthcare and improved standards of living, makes retirement planning imperative. With individuals projected to require 30 years […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[112,74,129],"tags":[],"class_list":["post-19029","post","type-post","status-publish","format-standard","hentry","category-bank","category-education","category-finance"],"_links":{"self":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/19029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19029"}],"version-history":[{"count":1,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/19029\/revisions"}],"predecessor-version":[{"id":19030,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/19029\/revisions\/19030"}],"wp:attachment":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}