{"id":17276,"date":"2024-07-28T21:41:51","date_gmt":"2024-07-28T16:11:51","guid":{"rendered":"https:\/\/timesofpowerandvoice.com\/?p=17276"},"modified":"2024-07-28T21:41:54","modified_gmt":"2024-07-28T16:11:54","slug":"rohit-shetty-takes-the-wheel-for-snickers-as-brand-ambassador-action-drama-and-humor-unleashed","status":"publish","type":"post","link":"https:\/\/timesofpowerandvoice.com\/?p=17276","title":{"rendered":"Rohit Shetty Takes the Wheel for SNICKERS as Brand Ambassador \u2013 Action, Drama, and Humor Unleashed"},"content":{"rendered":"\n

Pune\u00a0<\/strong>– Mars Wrigley India is thrilled to announce Bollywood director and action maestro Rohit Shetty as the new ambassador for SNICKERS\u00ae. Known for his high-octane films and vibrant personality, Shetty brings his signature charisma and dynamic style to elevate the SNICKERS\u00ae brand. This collaboration is an exciting installment in the iconic “You’re Not You When You’re Hungry” campaign promising to resonate with the audience.<\/p>\n\n\n\n

Shetty\u2019s larger-than-life persona and dynamic flair energize the SNICKERS\u00ae brand. The new TVC, conceptualized by DDB Tribal, captures his legendary car stunts, seamlessly shifting gears with the brand\u2019s message. Renowned for fearless driving scenes and action-packed sequences, Shetty injects unmatched energy into the campaign, creating an exhilarating and unforgettable experience. This partnership promises an explosive blend of action and drama.<\/p>\n\n\n\n

The film opens with Rohit Shetty mentoring a young boy at a HUNGAL Driving School car. As the boy struggles with tight-space driving, Shetty takes control, showcasing his signature maneuvers, and impressing the boy with his skills. The car suddenly halts, and Shetty humorously backtracks, leading them into a bustling fish market. The final twist occurs when the car ends up on a boat in the middle of the sea. The boy hands Shetty a SNICKERS\u00ae, saying, \u201cYou become Rohit Shetty when you\u2019re hungry.\u201d Shetty eats the SNICKERS\u00ae and transforms back into a calm driving instructor, highlighting the tagline\u2019s impact.<\/p>\n\n\n\n

Rohit Shetty<\/strong>, sharing his excitement about the collaboration, expressed, \u201cI am excited to be the new brand ambassador for SNICKERS\u00ae. This collaboration is incredibly exciting because it aligns perfectly with my on-screen persona. The TVC was a blast to shoot, bringing together my love for cars and action. The message of SNICKERS\u00ae \u2013 that hunger can turn you into someone completely different \u2013 is something I think everyone can relate to. I\u2019m looking forward to sharing this fun and high-energy campaign with the audience\u201d<\/em><\/p>\n\n\n\n

We are thrilled to have Rohit Shetty endorse and lend his signature swagger to the SNICKERS\u00ae brand. Rohit\u2019s authentic and adventurous personality are perfect fit with Snickers,” said Nikhil Rao, Chief Marketing Officer, Mars Wrigley India<\/strong>. “SNICKERS\u00ae reignites its timeless and world-famous creative proposition ‘You’re not you when you’re hungry.’ Our new campaign film with Rohit showcases high-octane drama and humor, especially connecting with our Gen Z audience across media touch points. We believe this collaboration will stand out and strengthen SNICKERS\u00ae\u2019s position as the ultimate hunger bar. We are confident that Rohit\u2019s association with SNICKERS\u00ae is the beginning of great impactful work on the brand in India.\u201d<\/em><\/p>\n\n\n\n

Iraj Fraz, Creative Head, DDB Tribal said <\/strong>\u201cSnickers “You’re Not You When You’re Hungry” is one of the most enduring campaigns in the world, with its endless adaptability, local flavors, and rofling use of humor. And Snickers India in partnership with DDB Mudra is simply continuing the tradition with a fresh interpretation. We have Rohit Shetty starring in his most hilarious, and perhaps his easiest-ever role \u2013 since he plays himself. Through the last few months, the clients, the agency, and the production team have all had a riot of a time building this campaign and we\u2019re sure the audience is going to enjoy it equally.\u201d<\/em><\/p>\n\n\n\n

TVC Link: <\/strong>https:\/\/www.youtube.com\/watch?v=ndK3mXAdRRI<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Pune\u00a0– Mars Wrigley India is thrilled to announce Bollywood director and action maestro Rohit Shetty as the new ambassador for SNICKERS\u00ae. Known for his high-octane films and vibrant personality, Shetty brings his signature charisma and dynamic style to elevate the SNICKERS\u00ae brand. This collaboration is an exciting installment in the iconic “You’re Not You When […]<\/p>\n","protected":false},"author":1,"featured_media":17277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"class_list":["post-17276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-release"],"_links":{"self":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/17276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17276"}],"version-history":[{"count":1,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/17276\/revisions"}],"predecessor-version":[{"id":17278,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/17276\/revisions\/17278"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/media\/17277"}],"wp:attachment":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}