{"id":15547,"date":"2024-04-21T17:15:24","date_gmt":"2024-04-21T11:45:24","guid":{"rendered":"https:\/\/timesofpowerandvoice.com\/?p=15547"},"modified":"2024-04-21T17:15:25","modified_gmt":"2024-04-21T11:45:25","slug":"hyundai-motor-india-foundation-supports-over-25000-artists-through-its-art-initiatives-invests-over-%e2%82%b9-5-8-crores","status":"publish","type":"post","link":"https:\/\/timesofpowerandvoice.com\/?p=15547","title":{"rendered":"Hyundai Motor India Foundation supports over 25,000 artists through its art initiatives: Invests over \u20b9 5.8 Crores"},"content":{"rendered":"\n

Pune:<\/strong>\u00a0Hyundai Motor India Foundation (HMIF), the philanthropic arm of Hyundai Motor India Ltd. (HMIL), through its holistic art programs including Art for Hope & Artisan Fests, has consistently provided a common platform for artists across the diverse tapestry of India to showcase regional art forms. HMIF announced its art projects have touched lives of over 25,000 artists and art collectives across 27 States in India, through investments in excess of \u20b9 5.8 crores. HMIF\u2019s flagship Art for Hope project, has also awarded collective grants of \u20b9 1.05 crore to 100 plus beneficiaries.<\/p>\n\n\n\n

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Sharing the impact of HMIF\u2019s art programs, Mr. Puneet Anand, AVP & Vertical Head, Corporate Affairs, Hyundai Motor India Ltd. said,<\/strong> \u201cHyundai is committed towards playing a key role in India\u2019s holistic growth. Under Hyundai\u2019s global CSR philosophy of \u2018CONTINUE\u2019 we have been giving back to the society with various initiatives under the pillars of \u2018Earth\u2019, \u2018Mobility\u2019 and \u2018Hope\u2019. Our dedicated art programs have been holistic change-makers in the national art space. Through our art programs, including Art for Hope and Artisan Fest, we are fortunate to have reached out to over 25,000 artists. Our dedication to the Indian art community remains unwavering. Hyundai Motor India Foundation has invested over \u20b9 5.8 crores towards reviving lost art-forms of India, till date.\u201d<\/p>\n\n\n\n

\u201cHMIF\u2019s flagship, art CSR program, Art for Hope has awarded grants of \u20b9 1.05 crore to 100 plus artists and art collectives. Art for Hope program has continued to inspire positivity and growth, documenting the journey of \u2018Progress for Humanity\u2019 for India\u2019s diverse art creators. This inclusive program has been a key enabler for artists from various domains, who are undiscovered, need support to carry on their art form, and in need of a larger platform. I am hopeful, HMIF\u2019s art programs will support and promote India\u2019s rich and storied heritage of arts, craft and culture.\u201d Mr. Puneet, added.<\/strong><\/p>\n\n\n\n

Art for Hope: Uniting diverse art forms<\/u><\/strong><\/p>\n\n\n\n

Launched in 2021, Art for Hope has reached every state in India. In the last three years, HMIF has consistently been dedicated to promoting art and culture. While all beneficiaries have contributed significantly in their respective fields, a few stories truly stand out:<\/p>\n\n\n\n

\u00a7 Miriam Koshy, Earthvist Collective | Goa<\/strong><\/p>\n\n\n\n

An Earthvist Collective response to the onslaught of ecological wounds to save Goa\u2019s natural coast guards, the Mangroves. It was key to harmoniously sustaining the farmer and the fishermen in earning their livelihood via what is considered Goa\u2019s staple – fish, curry and rice. The Earthvist Collective’s first project, \u2018Aamche Mangrove\u2019 was conceived to increase sensitisation towards the importance of Mangroves for Goa\u2019s ecosystem and spark social conversation on the importance of conservation of mangroves. As an intervention, Earthvist created a spiral installation of prayer flags made of gauze, entitled Mangrave: (En)circling the Loss. Their installation calls out the loss of mangroves by draping the central spiral of skeletal trees (of lost mangroves) with prayer flags in red. A documentary on the installation supported by HMIF\u2019s Art for Hope grant, aims to create awareness and act as an agent of change against the widespread destruction. This project received widespread attention from all corners of the community.<\/p>\n\n\n\n

\u00a7 Tapan Moharana | Odisha<\/strong><\/p>\n\n\n\n

Tapan Mohaana is an Odiya artist, who has effectively engaged and collaborated with communities most deeply affected by the adverse effects of the nature-culture divide. Tapan\u2019s work often utilizes miniature-sized, toy like sculptural objects. His works are an amalgamation of various local and indigenous art forms like shadow play and shadow theatre. \u2018Sunset in the Eastern Land\u2019, his active art installation, showcased at HMIF\u2019s Art for Hope exhibition, examines how changes in the landscape have political impact on society, and how these changes relate to mythological stories about nature and god, depicted through a traditional shadow puppetry art form of Ravanachhaya<\/em>. As a reflection of the impact his art has, Tapan has been a part of prestigious residency programs including Pro-Helvetica (Swiss Arts Council) scholarship.<\/p>\n\n\n\n

\u00a7 Chananji Khan | Rajasthan<\/strong><\/p>\n\n\n\n

Chananji Khan belongs to Manganiyar community of Rajasthan, with a 100 year old legacy of playing the Surmandal instrument. The traditional 36 strings lap harp, has been a part of Chananji\u2019s family for decades. With dwindling interest in the instrument, Chananji is now the only Surmandal player in a community of over 25,000 persons. For many years, Chananji\u2019s Surmandal was the only instrument of its kind in existence. To save the legacy, Chananji and his sons are tirelessly working to preserve this lost art form on the verge of extinction. Today, with HMIF\u2019 support and widespread awareness, this dying art form has been well recognised. His family and he created new instruments, which they now use to train people from distant villages.<\/p>\n\n\n\n

\u00a7 Tarun Sharma | New Delhi<\/strong><\/p>\n\n\n\n

Tarun Sharma, a visual artist currently living and working in New Delhi, practices art through drawings, paintings, mezzotint prints, woodcut prints and installations. He is also one of the first SEED Awardees (2021), from Prince Claus Funds, Netherlands. The common thread of his art is empathy. From documenting lives of people living helplessly on the streets of Delhi without food or shelter, to his current work that revolves around problems faced by animals in metro cities in an ever-growing urban jungle, Tarun\u2019s art has made his audience stop, think and evaluate life around them. His art language is actively working towards imbibing a sense of empathy towards society and the environment. Today, Tarun is spreading the art of conscious print-making through various workshops for the community.<\/p>\n\n\n\n

\u00a7 Tamsin Noronha | Goa<\/strong><\/p>\n\n\n\n

Tamsin Noronha, an environment activist and artist, has championed the cause of eradicating plastic waste through beach clean-ups in her home state of Goa. Post beach clean-up drives. Tamsin would take home the waste collected, wash them and create patterns and configuration, sorted by colour. Using the waste, Tamsin would arrange them piece-by-piece to form Goan Azulejo tiles, a common among Goa\u2019s public spaces. Today, Tamsin\u2019s artworks have been displayed pan-India and her art and conservation efforts have created significant awareness on the importance of keeping the ecology preserved.<\/p>\n\n\n\n

Hyundai Motor India Foundation, through its holistic art programs, has provided participants with not only social, emotional and financial support, but a nationwide platform that acts as a springboard for further opportunities. Through its holistic approach, due recognition, an array of upskilling workshops, and mentorship for talented artists and Indian artscape, HMIF is actively driving \u2018Progress for Humanity\u2019 and a brighter future<\/a> for all.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pune:\u00a0Hyundai Motor India Foundation (HMIF), the philanthropic arm of Hyundai Motor India Ltd. (HMIL), through its holistic art programs including Art for Hope & Artisan Fests, has consistently provided a common platform for artists across the diverse tapestry of India to showcase regional art forms. HMIF announced its art projects have touched lives of over […]<\/p>\n","protected":false},"author":1,"featured_media":15548,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[146,111,44],"tags":[],"class_list":["post-15547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artists","category-industrial","category-pune"],"_links":{"self":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/15547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15547"}],"version-history":[{"count":1,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/15547\/revisions"}],"predecessor-version":[{"id":15550,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/15547\/revisions\/15550"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/media\/15548"}],"wp:attachment":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}