{"id":14721,"date":"2024-03-11T00:35:28","date_gmt":"2024-03-10T19:05:28","guid":{"rendered":"https:\/\/timesofpowerandvoice.com\/?p=14721"},"modified":"2024-03-11T00:35:29","modified_gmt":"2024-03-10T19:05:29","slug":"indias-longest-running-and-unique-records-book-the-limca-book-of-records-unveils-its-2024-edition","status":"publish","type":"post","link":"https:\/\/timesofpowerandvoice.com\/?p=14721","title":{"rendered":"India\u2019s longest running and unique records book, the\u00a0Limca Book of Records\u00a0unveils its 2024 edition"},"content":{"rendered":"\n

Pune (Voice news service):-<\/u>\u00a0<\/strong>Limca, Coca-Cola India\u2019s homegrown heritage brand, proudly announces the 33rd edition of India\u2019s longest-running record and reference book,\u00a0Limca Book of Records<\/em>. Continuing its theme of ‘India at her Best\u2019<\/strong>, the 2024 edition is a veritable chronicle of the country\u2019s achievements in 2023 and those that have stood steadfast over the years.\u00a0True to its legacy of pioneering an archive of Indian records, it features a comprehensive collection of feats of extraordinary tenacity, stories of stunning performances and triumphs of never-say-die achievers. The book puts out the best Indian real-life stories of perseverance, patience, and performances. From a recap of the record-breaking show at the Asian Games 2022 to the highlights of the newly designed Sansad Bhavan, the book celebrates India\u2019s headlining achievements.<\/p>\n\n\n\n

Showcasing a diverse set of records ranging from medical marvels to technological breakthroughs, from athletic triumphs to architectural feats, and from a rich literary landscape to community endeavors, the book reflects an inspiring narration of purpose and passion.<\/p>\n\n\n\n

The pick of the year, however, is the sports section. The year 2023 particularly witnessed remarkable success marked by the 100-plus medal haul at the Asian Games 2022 in Hangzhou, China. Moreover, Neeraj Chopra’s historic gold in the men’s javelin throw at the IAAF World Athletics Championships in Budapest earned India a grand spot on the global stage.<\/p>\n\n\n\n

In addition, with multifaceted master strokes such as the largest<\/strong> flower carpet; Prabhat Koli \u2013 the world\u2019s youngest <\/strong>swimmer to complete the Ocean\u2019s Seven Challenge; the largest<\/strong> all-woman moving pyramid on motorcycles; Aditya-L1 \u2013 the country\u2019s first <\/strong>solar probe; and Ganga \u2013 India\u2019s first<\/strong> cloned cow, the book is a testament to the best that India witnessed in 2023.<\/p>\n\n\n\n

Commenting on the launch, Vatsala Kaul Banerjee, Consulting Editor<\/strong>, Limca Book of Records<\/em> 2024 <\/strong>said, \u201cThe <\/em>Limca Book of Records is a fascinating chronicle of the ingenuity, talents, and achievements of Indians from all walks of life. For more than 30 years, the book has created a legacy of accomplishments both inspired and inspiring. We extend our heartfelt gratitude to all our applicants and offer our congratulations to recordholders for pushing boundaries and displaying an exceptional range of achievements that make this book unique and our country proud!\u201d<\/em><\/p>\n\n\n\n

Complimenting the various achievements recorded, Ruchira Bhattacharya, Senior Director, Marketing – Hydration, Sports and Tea Category, India and South-West Asia Operating Unit at The Coca-Cola Compan\\ <\/strong>said, \u201cThe Limca Book of Records is an iconic and time tested IP that celebrates the indomitable spirit of humanity and the limitless potential that resides within each individual, pushing us beyond limits. This spirit is very much in line with the Limca brand ethos of never stopping or the spirit of what we say RukkMatt (Never Stop). For decades now, the Limca Book of Records has been encouraging people to pursue their dreams and outdo expectations. As we salute another year of unwavering commitment to passion, we offer are heartiest congratulations to laureates across domains for their towering achievements. I must also take this opportunity to congratulate the Limca Book of Records team for bestowing this iconic list of accomplishments for time immemorial.\u201d<\/em><\/p>\n\n\n\n

Inspired by Limca\u2019s lemony flavour which provides refreshment like no other and celebrates those who keep moving forward despite exhaustion, the Limca Book of Records serves as a source of inspiration for individuals who persevere through challenges and setbacks to chase their dreams and passions.<\/p>\n\n\n\n

The awe-inspiring stories of grit and glory can be read in the 2024 edition, now available online and at all leading bookstores.<\/p>\n\n\n\n

Link to the Limca book of records video: https:\/\/we.tl\/t-dCV6b67xR1<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Pune (Voice news service):-\u00a0Limca, Coca-Cola India\u2019s homegrown heritage brand, proudly announces the 33rd edition of India\u2019s longest-running record and reference book,\u00a0Limca Book of Records. Continuing its theme of ‘India at her Best\u2019, the 2024 edition is a veritable chronicle of the country\u2019s achievements in 2023 and those that have stood steadfast over the years.\u00a0True to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71],"tags":[],"class_list":["post-14721","post","type-post","status-publish","format-standard","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/14721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14721"}],"version-history":[{"count":1,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/14721\/revisions"}],"predecessor-version":[{"id":14722,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/14721\/revisions\/14722"}],"wp:attachment":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}