{"id":14200,"date":"2024-02-12T01:53:08","date_gmt":"2024-02-11T20:23:08","guid":{"rendered":"https:\/\/timesofpowerandvoice.com\/?p=14200"},"modified":"2024-02-12T01:53:09","modified_gmt":"2024-02-11T20:23:09","slug":"saudi-tourism-launches-latest-saudi-welcome-to-arabia-campaign-starring-lionel-messi-go-beyond-what-you-think","status":"publish","type":"post","link":"https:\/\/timesofpowerandvoice.com\/?p=14200","title":{"rendered":"SAUDI TOURISM LAUNCHES LATEST \u2018SAUDI, WELCOME TO ARABIA\u2019 CAMPAIGN STARRING LIONEL MESSI; \u201cGO BEYOND WHAT YOU THINK!\u201d"},"content":{"rendered":"\n
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Pune\u00a0<\/strong>\u2013 Today, Saudi\u2019s national tourism brand \u2018Saudi Welcome To Arabia\u2019 has kicked off another global marketing campaign featuring football legend and Saudi Tourism Ambassador, Lionel Messi.<\/p>\n\n\n\n

Launching across key target markets in Europe, India and China, the \u201cGo Beyond What You Think\u201d campaign is anchored on consumer insights, which revealed there are still common misconceptions about the destination, and invites audiences to experience the incredible and vibrant cultural transformation taking place across Saudi. Those that know Saudi are encouraged to share positive experiences and memories on TikTok and social channels using the bi-lingual hashtags #ShareYourSaudi and in Arabic #<\/em>\u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629_\u0628\u0639\u064a\u0648\u0646\u0643,.<\/em><\/p>\n\n\n\n

The latest \u2018Saudi Welcome to Arabia\u2019 brand campaign is a combination of TV, Social, Digital, and OTA tactics activated over a three-month period. It is the latest in a series of initiatives by Saudi Tourism to foster broadening of perspectives, and bridging cultures through tourism.<\/p>\n\n\n\n

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The campaign brings to life the UN Tourism, \u2018Tourism Opens Minds\u2019 Initiative that launched on World Tourism Day in Riyadh in September 2023, which extends a compelling invitation for travelers to broaden horizons and explore uncharted corners of the world. Governments and Industry were presented with a special pledge, calling on them to promote new and under-appreciated destinations while consumers pledged to \u2018be open-minded to new cultures and destinations, holding an open heart while travelling\u2019.<\/p>\n\n\n\n

Lionel Messi is one of many leading international figures who took that pledge. Messi has a fond connection with Saudi being a frequent visitor to the country, including most recently with his wife, Antonella and two children last Spring. Both Messi and his family have expressed delight in their Saudi experiences and a desire to continue visiting the country.<\/p>\n\n\n\n

Boldly addressing these misconceptions head-on, the campaign\u2019s powerful call-to-action encourages visitors to discover the unexpected beyond outdated stereotypes, with a hero video featuring Messi breaking down metaphorical \u2018walls\u2019 of various misconceptions about the country.<\/p>\n\n\n\n

The video showcases Saudi\u2019s diverse locations, weather and terrain \u2013 from the pristine waters of the Red Sea to the lush green mountains in Aseer, snow covered Tabuk, the coastal city of Jeddah and Riyadh, the bustling capital. In celebration of Saudi\u2019s activities and attractions, the Messi campaign highlights the Diriyah E-Prix, Riyadh Season\u2019s theme park rides, AlUla\u2019s hot air balloon flights and MDL Beast music events.<\/p>\n\n\n\n

The campaign also places a spotlight on Saudi\u2019s open and welcoming culture and the importance of inspiring young Saudi women to reach their full potential. Messi celebrates the Saudi women who have been trailblazers in their fields and leading Saudi\u2019s cultural transformation such as the Saudi Women\u2019s National football team, motorsport athlete Dania Akeel, DJ Cosmicat, and Rayyanah Barnawi, the first Saudi woman in space.<\/p>\n\n\n\n

With a powerful entry, Saudi continues to pioneer a new era of tourism development and growth through the creation of new destinations and show-stopping experiences, embracing sustainability and enabling world-class culture, entertainment and sports scenes to flourish. Saudi especially comes alive during its sunny Winter Season \u2013 this year the country is hosting 17,000 events, making it ‘the world’s most happening winter’. Ongoing events include Riyadh Season, Jeddah Season and Diriyah Season, with notable events coming up including the Saudi Cup<\/a> (February 23-24), Saudi Arabian Grand Prix<\/a> (March 7-9), AlUla Arts Festival<\/a> (Feb 9-March 2), AlUla skies festival<\/a> (April 10-27) and much more.<\/p>\n\n\n\n

Of note, the campaign is launching ahead of Messi\u2019s imminent and much-anticipated Saudi return playing two matches with his current Club, Inter Miami, against Al Nassr on 1 February and against Al Hilal on 29th January. <\/p>\n\n\n\n

For more information about Lionel Messi and \u201cGo Beyond What You Think,\u201d visit www.visitsaudi.com\/en\/Messi<\/a> or www.visitsaudi.com\/ar\/Messi<\/a><\/p>\n\n\n\n

It has never been easier to visit Saudi \u2013 visa initiatives have been continuously developed, with the eVisa program now including 63 countries and special administrative regions, the GCC residents visa, and the free 96-hour Stopover Visa.<\/p>\n\n\n\n

Stopover Visa holders are eligible for a complimentary one night hotel stay during the stopover when booking with the national carrier, SAUDIA. Travelers can use the Stopover Visa to explore Saudi and perform Umrah.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pune\u00a0\u2013 Today, Saudi\u2019s national tourism brand \u2018Saudi Welcome To Arabia\u2019 has kicked off another global marketing campaign featuring football legend and Saudi Tourism Ambassador, Lionel Messi. Launching across key target markets in Europe, India and China, the \u201cGo Beyond What You Think\u201d campaign is anchored on consumer insights, which revealed there are still common misconceptions […]<\/p>\n","protected":false},"author":1,"featured_media":14201,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[139,9],"tags":[],"class_list":["post-14200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourism","category-bs-travel"],"_links":{"self":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/14200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14200"}],"version-history":[{"count":1,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/14200\/revisions"}],"predecessor-version":[{"id":14204,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/14200\/revisions\/14204"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/media\/14201"}],"wp:attachment":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}