{"id":11118,"date":"2023-07-02T23:30:06","date_gmt":"2023-07-02T18:00:06","guid":{"rendered":"https:\/\/timesofpowerandvoice.com\/?p=11118"},"modified":"2023-07-02T23:30:07","modified_gmt":"2023-07-02T18:00:07","slug":"tata-motors-in-maharashtra-witnesses-an-increase-of-21-in-rural-sales-for-evs","status":"publish","type":"post","link":"https:\/\/timesofpowerandvoice.com\/?p=11118","title":{"rendered":"Tata Motors in Maharashtra witnesses an increase of 21% in Rural Sales for EVs"},"content":{"rendered":"\n<p><strong>Pune (Voice News service)::\u00a0<\/strong>Tata Motors, India\u2019s leading automobile manufacturer and the pioneer of India\u2019s EV evolution,\u00a0continues to\u00a0exhibit significant\u00a0growth across the state of Maharashtra with a market share of 76% in YTD -CY23. The portfolio is witnessing increased acceptance in rural areas, with a 21% growth (April 2023). This growth is attributed to increased awareness of EVs,\u00a0expanding\u00a0charging\u00a0infrastructure, around 1956 stations\u00a0located\u00a0at strategically placed locations in various cities and along key highways. In addition, strong growing network of 121 sales outlets and 42 Tata Authorized Service Setups across the state and positive word of mouth from existing customers has enabled faster adoption.<\/p>\n\n\n\n<p>Tiago.ev \u2013 the latest entrant in Tata Motors\u2019 EV portfolio, democratized EVs and was further taken to newer cities in India. It became the fastest booked EV, reaching the 20,000 bookings mark in just two days and was the Fastest EV to deliver 10,000 units in less than four months. Tata Motors also saw an increase in women buyers as against the industry average by 2x, who currently make up 24% of Tiago.ev sales, while around 25% buyers were first time car buyers who have directly bought an EV before an ICE car. The Tiago.ev contributes to over 35% of Tiago brand sales.<\/p>\n\n\n\n<p>Tata Motors recently upgraded the Nexon EV MAX XZ+ LUX with a superior and high tech feature upgrade. This top of the line variant of the MAX boasts of a 26.03 cm (10.25 inch) Touchscreen Infotainment system by HARMAN, high resolution (1920X720) High Definition (HD) display with slick response, Android Auto\u2122 &amp; Apple Carplay\u2122 over WiFi, High Definition Rear View Camera, Heightened audio performance with sharp notes &amp; extended Bass performance, Voice assistant in 6 languages, 180+ voice commands in six languages (English, Hindi, Bengali, Tamil, Telugu, Marathi), along with a new User Interface (UI).<\/p>\n\n\n\n<p>Inching closer to the 50,000 units sales mark and covering approximately 800 million kilometers on the back of the reliable Ziptron technology, the Nexon EV is India\u2019s #1 electric vehicle and currently holds 26 records including the Fastest EV to complete the Kashmir to Kanyakumari, 4000km in under 4 days. It has been the forerunner in Tata Motors\u2019 electrification drive and has successfully cemented its place as the best-selling EV in India. The Nexon EV contributes to over 15% of Nexon brand sales.<\/p>\n\n\n\n<p>Further, to accelerate the adoption of EVs in India, Tata Motors also introduced a holistic e-mobility ecosystem \u201cTata\u00a0uniEVerse\u201d to closely leverage the strengths and experience of other Tata Group companies to create a viable EV\u00a0environment. Powered by Tata uniEVerse, consumers will have access to a suite of e-mobility offerings including charging\u00a0solutions,\u00a0innovative retail\u00a0experiences\u00a0and easy financing options.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>For&nbsp;more&nbsp;information&nbsp;on the&nbsp;portfolio,&nbsp;please visit&nbsp;\u2013&nbsp;<a href=\"https:\/\/ev.tatamotors.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/ev.tatamotors.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pune (Voice News service)::\u00a0Tata Motors, India\u2019s leading automobile manufacturer and the pioneer of India\u2019s EV evolution,\u00a0continues to\u00a0exhibit significant\u00a0growth across the state of Maharashtra with a market share of 76% in YTD -CY23. The portfolio is witnessing increased acceptance in rural areas, with a 21% growth (April 2023). This growth is attributed to increased awareness of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11119,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71],"tags":[],"class_list":["post-11118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/11118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11118"}],"version-history":[{"count":1,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/11118\/revisions"}],"predecessor-version":[{"id":11120,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/11118\/revisions\/11120"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/media\/11119"}],"wp:attachment":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}