{"id":10653,"date":"2023-05-28T17:51:58","date_gmt":"2023-05-28T12:21:58","guid":{"rendered":"https:\/\/timesofpowerandvoice.com\/?p=10653"},"modified":"2023-05-28T17:51:59","modified_gmt":"2023-05-28T12:21:59","slug":"amazon-prime-captures-the-joy-of-more-through-their-new-sach-mein-too-much-campaign","status":"publish","type":"post","link":"https:\/\/timesofpowerandvoice.com\/?p=10653","title":{"rendered":"Amazon Prime captures the joy of more through their new &#8216;Sach Mein Too Much\u2019 campaign"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em><strong>The campaign highlights the incredible bundle of benefits across shopping and entertainment, that customers can enjoy from the Prime Membership.<\/strong><\/em><\/p>\n\n\n\n<p>Enabling customers with an unparalleled combination of benefits, from shopping to entertainment, Amazon Prime is a valued membership, that ensures to deliver on the \u2018Joy of More\u2019 in each customer\u2019s life. The campaign premise urges customers to derive maximum value from their Prime membership.&nbsp;<\/p>\n\n\n\n<p>A plethora of benefits clubbed under one membership, Amazon Prime enables members to avail free &#8211; one day delivery on over 40 lakh products, shopping with \u201cPrime offers everyday\u201d on one\u2019s favorite products like everyday home essentials as well as phones, clothing, home d\u00e9cor, beauty and more.<\/p>\n\n\n\n<p>The campaign adopts a unique approach \u2013 with two sets of films \u2013 one talking to not-yet Prime customers highlighting \u2018One Membership, Many Benefits\u2019 while the other talks to existing Prime members reiterating the multiple benefits that they can enjoy with their Amazon Prime membership. The campaign revolves around moments of a couple with one set addressing the hard-hitting message of what\u2019s special about Amazon Prime membership, while the other set revolves around the life of a Prime member whose expectations have increased from everything around them. In this campaign, the Prime mascots, a memorable brand asset across Prime communications, have also evolved to become more diverse and inclusive.<\/p>\n\n\n\n<p>Commenting on the campaign launch,&nbsp;<strong>Pragya&nbsp;Sharma, Director \u2013 Consumer Marketing, Amazon India&nbsp;<\/strong>said, \u201c<em>At Amazon, we obsess over our customers and innovate on their behalf, our current campaign, #SachMeinTooMuch, reiterates this. We bring numerous relevant benefits in one membership for customers to experience the joy of more.&nbsp;Through this campaign we want to build awareness of Prime\u2019s bouquet of benefits and encourage customers to utilize them.\u201d<\/em><\/p>\n\n\n\n<p>Our creative partners who have helped bring #SachMeinTooMuch alive were Media Monks and Ogilvy. Right from conceptualizing, scripting and execution the teams have played a pivotal role. Commenting on their journey,&nbsp;<strong>Neville Shah &#8211; Sr. Executive Creative Director \u2013 Ogilvy&nbsp;<\/strong>said&nbsp;<em>\u201cAn Amazon Prime membership is truly something. It has everything. It\u2019s no wonder then, we start expecting this from everything in our life. And we based our concept on this simple insight.\u201d &#8211;<\/em><\/p>\n\n\n\n<p><em>\u201cThe campaign \u2018Sach mein too much\u2019 was envisioned to highlight the incredible bundle of benefits that people can enjoy by taking this membership. The idea \u2018Sach mein too much\u2019 carries the surprise element that comes with the membership, and instantly clicked with everyone.\u201d &#8211;&nbsp;<\/em><strong>Azazul Haque, Chief Content Officer, Media.Monks<\/strong><\/p>\n\n\n\n<p>Amazon Prime, since its launch in in India in 2016, has been curated as a one stop destination for friends and families to relax and elevate their daily experiences &#8212; from shopping, streaming, listening to music, reading, gaming and savings to many more.&nbsp; Keeping customer at the core of all innovations, we are deploying dedicated set of assets to engage existing Prime members and also evolving our mascots to be inclusive.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The campaign highlights the incredible bundle of benefits across shopping and entertainment, that customers can enjoy from the Prime Membership. Enabling customers with an unparalleled combination of benefits, from shopping to entertainment, Amazon Prime is a valued membership, that ensures to deliver on the \u2018Joy of More\u2019 in each customer\u2019s life. The campaign premise urges [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10654,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71],"tags":[],"class_list":["post-10653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/10653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10653"}],"version-history":[{"count":1,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/10653\/revisions"}],"predecessor-version":[{"id":10655,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/posts\/10653\/revisions\/10655"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=\/wp\/v2\/media\/10654"}],"wp:attachment":[{"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/timesofpowerandvoice.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}