Pune: Gera Developments Private Limited (GDPL), pioneers in the real estate industry and recipients of multiple awards for their premium residential and commercial projects across Pune, Goa, and Bengaluru, have launched their latest campaign, #MaukaDeteHain, showcasing the various opportunities for children to explore their passions at Gera’s ChildCentric® Homes.
The campaign was launched with a video featuring GDPL’s brand ambassador, Mr Amitabh Bachchan, and drawn from the insight of children having interests that change every so often. The video opens with Mr Bachchan seen in an average Indian household, surrounded by children playing their favourite sportsperson, performing artist, or even a character from science and history. He further takes in the delight of watching children explore each of their interests, as they change from wanting to become a ‘badminton queen’ or ‘Einstein’, all of which is made possible by the opportunities they receive at Gera’s ChildCentric® Homes – leading up to #MaukaDeteHain. The campaign video encapsulates the intent behind ChildCentric® Homes, the game-changing offering for modern Indian families, where children can explore and pursue their passions at the 9 training academies led by world-renowned celebrities from sports, performing arts, and personal development, such as Shankar Mahadevan, Rohit Sharma, and Mary Kom.
Watch the full video here:
Speaking about the campaign, Mr Rohit Gera, Managing Director, Gera Developments Private Limited, said, “‘Mauka Dete Hain’ captures the quintessential nature of children wanting to pursue different interests every day. Mr Bachchan brings out the perfect combination of wonder, amusement, and joy, even as he indulges the children around him in his signature encouraging style.”
He continued, “Ten years ago, we observed a growing need amongst modern Indian families, who wanted to offer the best of holistic learning to their children within the constraints of working parents, lack of quality time, and concerns of security and convenience. Gera’s ChildCentric® Homes are living spaces specially curated to cater to this need, within the safety and convenience of one’s own complex, with the advantage of being trained at our 9 celebrity-led academies and having top-notch amenities throughout the projects. With these opportunities, children can be themselves, freely pursuing their ‘badalte’ choices under expert training and care.”
Mr Amitabh Bachchan has been associated with Gera Developments since 2023, and shares a common ability and ethos to continuously “outdo” just like the brand.
Gera’s ChildCentric® Homes are an award-winning, one-of-a-kind concept that has revolutionised the real estate sector for both, the homeowner and the developer. These projects, crafted to suit the lifestyles of modern Indian families, come equipped with best-in-class specifications, smart home automation, multi-level clubhouses, and other entertainment options.
